The concept of CRM has been introduced to China for many years, and more and more companies are using CRM customer relationship management system. But for those who have not been exposed to CRM, there must be a lot of questions.

Many people will one-sidedly think that the implementation of CRM is the use of CRM software. In fact, CRM is a "customer-centric" management ideas, a business strategy. CRM system, is the enterprise through the use of the system platform/tools, to realize this management idea. Specifically, the use of CRM systems to assist sales staff to carry out more scientific and rational business follow-up, customer care, etc.; so as to achieve improved customer satisfaction, improve the customer's chances of purchasing enterprise products or services, so as to enhance the purpose of the enterprise's sales revenue.

1, screening customers

Generally speaking, through the CRM system can be divided into customers in the open sea, customers in the private sea. The customers in the private sea are the salesman's own customer resources, while the customers in the open sea are the customer resources available for all sales staff to follow up. And the sales staff can also be CRM customer relationship management system for customer screening, will have the intention to stay in the private sea of customers, no intention or intention is not strong customers to the open sea, other sales staff can also be screened in the open sea of customers.

2, accurate customer image

In the past, the sales staff can not depict a more accurate customer image through memory. The emergence of CRM systems can help salesmen record the basic information of customers, as well as customer follow-up information. Through the system to complete the management and recording of customer information, can help sales staff accurate portrait. It is also because of the help of CRM customer relationship management system, the enterprise's sales staff can have more time to do a good job of customer follow-up and sales promotion.

3, find the value of the customer

Most salespeople are willing to focus on new customers to follow up on the value of the old customers will not be in place to analyze. The use of CRM systems, through customer segmentation to promote and enhance customer value. Enterprises can make strategic adjustments to the analysis results, increase the value of customer relationship maintenance, on the one hand, can enhance the value of customer experience, on the other hand, can be realized in this way with the customer **** win, so as to enhance the performance of the enterprise.

In fact, how to understand what CRM is useful, in fact, is "the words of the family". CRM system is able to help enterprises to do a good job of customer screening, customer image, and explore customer value of the management system. Therefore, the use of good CRM customer relationship management system can help enterprises to improve the efficiency of sales, and do a good job in the management of customer resources, will create more value for the enterprise.