Marketing has become so embedded in Tencent's culture that it's not just the marketing department's job, it's the primary mission of every employee.

Social media and big data are disrupting the way we market, and even more so, the way we organize. That's why marketers must fully embrace digital technologies to unleash the power of big data marketing. What used to be sales-oriented marketing is now more relationship-oriented marketing, offering marketing and communication styles that are ideally suited to this era.

Employees in the marketing department need to master new technologies such as big data, data mining, market analysis techniques, customer grading techniques, and factor analysis techniques. And use these techniques to analyze the extent to which users will buy their brand's products to provide guidance to business operations.