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On June 65438+1 October1day, 2020, on this day of national celebration, ID Home and Easyhome held a grand launch conference of mixed reality new retail strategic cooperation and a signing ceremony of home brands. The two sides will carry out all-round in-depth cooperation to jointly promote the process of service upgrading and digital transformation in the home furnishing industry. Jessica mixed mixed Asia Pacific, general manager of Microsoft mixed reality Asia Pacific, Li, general manager of Easyhome Jinyuan Store, and general manager of Shang Cheng Technology attended the event.

At the event site, ID family signed contracts with well-known home brands at home and abroad, such as German Bullfrog Sofa, Das Hauser, Hong Kong Aimu, Feirui High-end Bathroom, Jianruili, My E Family, Madia Sofa, Thailand Taratian Natural Latex, Kyushu Heshi, Yipin Whole House Customization, etc. The scene was very grand. Hundreds of guests gathered together to witness this glorious moment.

In the era of the Internet of Everything, new technologies such as big data, cloud computing, AI, 5G and XR are maturing, which will accelerate the digital upgrade of traditional retail. This time, Easyhome teamed up with Microsoft and ID Home to build Easyhome into the world's first new retail store of mixed reality home, and realize the comprehensive digital upgrade of the store.

"Mixed reality has a very broad market prospect and has been applied to manufacturing, aviation, education, medical care and other industries. For home retail stores, it is the first in the world. Mixed reality can provide great help to home practitioners in design, product display and sales collaboration, and accelerate the digital transformation of new home retail. " Jessica Miao, general manager of Microsoft mixed reality Asia Pacific, said.

Mr. Li, general manager of Easyhome Jinyuan Store, said: "Easyhome mainly provides one-stop service for home building materials. In the process of sales, customers want to know what the goods at home are like, but they can't interpret them well with renderings and other flat ways. The emergence of mixed reality technology has largely solved this problem. The new retail system of mixed reality home independently developed by ID home brings not only the freshness of technology, but also an innovation and breakthrough of consumer experience. It provides a brand-new experiential scene sales method for home stores, newly empowers terminal stores, realizes the double upgrade of experience and efficiency, and makes home services happy and simple. "

"Mixed reality technology has brought a lot of convenience to our terminal stores. The new retail system of using ID home to mix reality home not only helps us to display more diversified products, but also makes communication with customers easier. I think the most powerful function is that all our products can be truly displayed in customers' homes as long as we wear a pair of glasses. No matter what style and color customers like, we can quickly show our products in 3D. " Chloe Wang, general manager of brand representative Taratian, said.

Fang Tong, general manager of Shang Cheng Science and Technology, said, "With the upgrading of consumption, customers are more interested in experience and spiritual satisfaction, and the integration of mixed reality technology into the home industry is the general trend of future development. ID Home has been committed to the development and application of XR technology. Is Microsoft's global mixed reality partner. This cooperation with Real Home will give full play to their respective advantages, and * * * will explore new digital business marketing models and lead the industry to change. "

At present, the first batch of Easyhome stores have introduced the new retail system of ID Home mixed reality home and completed the upgrade. In the future, we will continue to push forward and join hands with Microsoft and ID Home to jointly create a new chapter in mixed reality home retailing.