Some irrational arguments, gossip or negative reports often stimulate a general sense of crisis, and even affect the public's trust in the Party and the government, as well as consumers' recognition of an enterprise's brand. Netizens' concern and reaction to the incident shocked the department and enterprise concerned. If the correct analysis and response to the incident are not taken in time, the impact will be difficult to estimate. Therefore, it is very important to pay attention to the sensitive public opinion in the industry for the relevant departments and enterprises.
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