New retail is a new retail model in which enterprises rely on the Internet and use advanced technologies such as big data and artificial intelligence to upgrade the production, circulation and sales processes of commodities, thus reshaping the business structure and ecological circle and deeply integrating online services, offline experience and modern logistics.
20/kloc-at the Alibaba Cloud Habitat Conference in June, 2006, Alibaba Ma Yun put forward new retail for the first time in his speech. "In the next ten or twenty years, there will be no e-commerce, only new retail.
The new retail is actually just a concept, a gimmick, which Alibaba throws out to gain profit growth points and profit points.
Jobs firmly believed that users "don't know what they want". At that time, Ford said something similar-if you ask1what people at the end of the 9th century and the beginning of the 20th century want, they will never say it's a car, but will say I want a faster horse.
All the work of new retail is at the "technical" level; This concept will be popular and vigorous in a short time, because people who engage in new retail will not admit that they have failed, just like God's new clothes. However, if we don't remold and regenerate products, the new retail will face great problems.
The only way out is to force the supply chain upgrade and manufacturing upgrade from new retail, and there is a glimmer of hope.