Digital technology has broken the original social, economic, relational, geographic, and cultural structures of the countryside, and formed an interactive group governance model characterized by interactivity and group structure. Its application has made information profiting simple, and the application of big data, which is mainly characterized by ***sharing*** governance, has greatly stimulated the enthusiasm of farmers to participate in the governance of rural public*** affairs, highlighted the main position of farmers in rural governance, and changed the traditional pattern of rural governance. In addition, WeChat groups and digital platforms have become a new way to enhance the effectiveness of rural governance, realizing "all-weather" and "zero-distance" services online and offline, while comprehensive service platforms such as "Village Information" provide village information and services. The company has also developed a comprehensive service platform to provide openness in village affairs, party affairs and financial disclosure.