Ping An New Power is a new insurance business model in which insurance giant Ping An Group continuously improves its operational efficiency, service quality and insurance protection capability with the help of technological innovation and digitalization. Through the application of technologies based on the Internet, big data, and artificial intelligence, it realizes the automation, convenience, and personalizable customization of information exchange, risk assessment, pricing optimization, sales consulting, and claims processing to enhance user experience and satisfaction. In addition, Ping An New Power is also oriented towards the layout of emerging business areas, strengthening close cooperation with financial technology enterprises and smart manufacturing and other related industries, in order to achieve mutual benefit ****win and ecological cooperation.
Ping An New Power's application scenarios are extremely rich, and can cover all types of insurance service recipients, such as individual customers, corporate customers, and the social masses. Customers can purchase various insurance products such as auto insurance, health insurance, accident insurance, home property insurance and other insurance products online through Ping An Intelligent Insurance, Ping An eHome, Ping An Travel and other platforms, and at the same time enjoy multiple services such as online claims, online interaction and preferential activities. Corporate customers, on the other hand, can utilize Ping An e-service platform, Ping An catastrophe insurance and other professional services to improve their enterprise risk management and protection capabilities. In addition, Ping An New Power is also exploring the use of blockchain technology to promote business expansion in areas such as supply chain finance and health management, with digitization and efficiency greatly improved and the overall efficiency of the insurance industry rising.
Peace of Mind New Power's Future Development Prospects and Risk Challenges
With the deepening of digitization and intelligence, and the continuous innovation of artificial intelligence and other technologies, Peace of Mind New Power will surely usher in a broader development prospect. More new business models and service forms such as intelligent risk modeling, AI-assisted risk assessment, and big data-based claims services may also be explored in the future. However, with the increasing prominence of data security, user privacy and other issues, the risk challenges of the insurance business cannot be ignored. While developing the new power of Ping An, Ping An Group needs to continuously strengthen the information security prevention and control and user privacy protection mechanisms to safeguard user rights and trust.