What are you playing?
Recently, the "king's honor" "battlefield" is a bit chaotic, because there are constantly new hands on the road "stirring up"! Data show that in May 2017, the king's honor user scale exceeded 200 million.
Fifty-four percent of them are cute girls, and not a few teenagers under 12 years old. When you are playing "King of Glory", what are you playing? As the hottest mobile game in history, the glory of the king not only led the hand tour to a revenue history peak, and more attention is that it is becoming a national phenomenon: from 6-year-old elementary school students to 60-year-old retired uncle, in the subway, waiting room, bus ...... can be seen at any time its figure.
The penetration rate of King's Honor has reached 22.3 percent, with a user base of 201 million. Among them, the daily active users reached 54.128 million in May, and the monthly active users were 163 million, more than doubling compared with the end of 2016. In the past six months, the average value of the daily new users of King's Honor was 1.748 million, and the peak of newcomers occurred almost every weekend.
Whether girls or boys prefer to play King's Honor? The answer is girls. Aurora big data shows that 54% of users are cute girls. Among them, 15-29 years old is the main force, occupying about 3/4 of the market. And there are a lot of teenage girls also join the camp, the data shows that there are about 3.5% of users younger than 14 years old.
Another research firm, TalkingData, released the "King's Honor Hot Spot Report," showing that the proportion of office workers is nearly 70%, college students account for about 1/4, while primary and secondary school students account for less than 3%.
The Aurora Big Data report shows that the most concerned topics for users of King's Honor are: secondary yuan, campus community and same-city dating. More than 70% of these users use devices with a main screen of 5-5.9 inches. And many cell phone manufacturers have hitched their wagon to popular handheld games such as King of Glory.
Lastly remind everyone to finish the game less and exercise more!