Methods of customer acquisition include data access search method and advertisement search method.

Data access search method is to search for customers through data access, which can ensure reliability and work efficiency, and reduce the workload. At the same time, search engine optimization can be used to attract more potential customers through keyword search and optimized content. In addition, prior customer research can be conducted to understand the characteristics and needs of customers and propose targeted strategies.

Advertising search method is a common way to obtain customers, by sending advertisements to the target customer base, you can attract customers to start business activities, or receive feedback to carry out activities. For example, an advertisement for a weight-loss appliance is sent through the media to introduce its functions, purchasing methods, locations, agents and distribution methods, etc., and then activities are carried out in the target area.

Operator acquisition of big data customers

Unlike the above ways of acquiring customers, this is done in cooperation with operators. Relying on the operators' massive databases, modeling, extracting, desensitizing, distributing and calling out directly from the databases, this method is characterized by accuracy and security. There are three major operators in China, each with its own independent database and large number of users.

Operators with large numbers of operators will analyze each user's behavioral habits through a specified model and then label the user. By building specified models in their databases, they can extract the required information, filter for regional and age conditions, optimize the information, and then perform a series of means such as de-weighting, desensitization, and encryption before finally extracting and sending it to the required subscriber's system for an accurate call.