Yesterday was March 8, Women's Day, and for businesses, the "she" economy is getting a lot of attention. At 2 p.m., Jingdong released a set of big data on women's online consumption. Mother and baby, food, pets, kitchenware, home appliances, home furnishings and other consumption, female users accounted for a higher proportion than the whole station. The more remote the location, the higher the proportion of female shoppers. Overall, women in the northern region are dominant in household consumption. Specifically in Yunnan, the proportion of female users is low and the proportion of male consumers is high.

Big data shows that the trend of women's online shopping in Yunnan is growing fast: the number of female online shoppers increased by 62% year-on-year, which is faster than the average among all provinces in China, and 19% higher than the average. Sales grew 43% year-on-year, faster among provinces nationwide and 23% higher than the average.

Yunnan women's favorite commodities in order of purchase: women's clothing, casual food, diapers and wipes, facial skin care, shampoo and hair care, food and oil seasoning, fashionable women's shoes, body care, children's clothing and children's shoes, perfume and makeup.

Yunnan women's consumption ranking (except cell phone appliances) is: women's clothing, diapers and wipes, kitchen appliances, fashionable women's shoes, facial skin care, men's clothing, children's clothing and children's shoes, home textiles, photography and video, milk powder.