1, do a good job of network marketing manufacturers must start from the height of the strategic management, rather than network marketing only as a useful supplement to the traditional marketing, as well as regarded as a means of marketing only.
2, do a good job of network marketing must be "network marketing" to have a comprehensive understanding of the Internet technology, big data integration to promote the role of sales points, we must avoid the narrow perception of "network marketing is the use of the Internet for advertising".
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3, do a good job of network marketing must have a professional team, to have a certain amount of investment, to have patience, perseverance, perseverance, with the help of the network unlimited advantages of the platform, the initiative to promote, in the sea of the net to find customers.
4, do a good job of the fundamental purpose of network marketing, is to set customers, collect effective customer information (effective customer information, must be the customer's real name, gender, age, contact information, purchase of points of concern, need to know in detail the problem, the proposed time to buy a car), set the core of the customer, customer information must be entered into the CRM database, and there are specialists to maintain, track, cleaning, feedback.
5, do a good job of network marketing is not just online posting, posting product pictures, posting vehicle parameters, posting sales address, phone information on everything; do a good job of network marketing must be a few big changes:
1, content marketing colorful. In the follow up or on the website, the mall must have rich content to attract consumers, take the form of illustrated edited into a micro-article, test drive experience feelings, driving excursions, a comprehensive demonstration of the advantages of the product to the superiority of the soft, aesthetically pleasing, visual, affectionate, readable and fascinating subject matter, to capture the heart of the customer, so that the customer and you **** Ming Ming, to impress the customer's heart.
3, provide application for test drive (extended to the door-to-door delivery of the car door-to-door test drive): the real information left on the landing site, through the interactive exchange of telephone calls to identify and judge potential customers, to provide the application for test-drive function, if the potential customer is satisfied with the test drive, the purchase of the car users can book directly from the website, online payment of deposits, delivery of the car when the car to pay for the car, the use of Internet technology to gradually metamorphose the 4S store into a Specialized in receiving orders and receipts of the service sector, its main energy into customer service (maintenance, insurance claims), to cultivate customer loyalty, online order-based sales model at the same time for the dealer to save the promotion and marketing costs, is conducive to improving sales, optimize the inventory structure to improve the turnover rate of funds, so that it and the manufacturer to achieve the best win-win model.
5, build an online community, if the community does a good job of popularity, the direct benefit is that you can get a good online platform for promotion, the development of a user forum to encourage the use of this brand of vehicles have been the user, often published online articles, driving travel essays, you can not be confined to the customer's way of expression, talk about the happy feelings of the car, the vehicle to use the heartfelt evaluation! In addition, from time to time, the number and quality of the articles published by the user will be evaluated and awarded by the manufacturer to give material and spiritual rewards. Through the network community exchanges, two-way information feedback, can be a good understanding of customer needs, grasp a large number of netizen information, so that the manufacturer's marketing system and the Internet's various functions organically combined into a new network marketing system. The system includes the search for new business opportunities, inhibit competitors, find, attract and retain customers, through the increasing number of products and services for their own brand value-added and so on.
6, network video marketing, shooting microfilm, in Youku, Tudou and other video sites to publish eye-catching video, video production must be new and unique, to enhance the viewing rate of the video, on the "like", interested, in demand for users to provide download addresses, as long as the customer through the cell phone sends "Need to download the application", to provide a free download password, binding customers subtle, from shallow to deep introduction of customers, these customers as a sales target.