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Midea and Gree as the two giants of China's home appliance industry, who do you think is a little stronger?

The United States and Gree can be said to be the two giants of China's home appliance industry, I believe that many people in the electrical appliances industry, the first thing that comes to mind is these two brands. And these two brands in China and even the world's market is very wide,Midea and Gree in the market strength and competitiveness are not equal.

And the home appliance industry in the domestic market can be said to have been very stable. Like Gree's main support product is air conditioning, and according to big data statistics, basically every 10 households in 7 households use Gree air conditioning, and through the Gree and the United States of America's financial data to see, Gree each year to maintain more than 30% of the gross margin, the United States each year to maintain more than 27% of the gross margin, which is mainly still and Gree's main This is mainly and Gree's main product air conditioning sales have a very big relationship. And the United States and Gree two giants of the electrical industry in the market competition is also very strong, can be said to occupy most of China's electrical industry market, the two companies can be said to be equal.

And the reason why Gree's gross profit margin is higher than that of the United States, may also be due to Gree's higher exposure, I believe that many people have heard Gree's advertising slogan since childhood: Gree masters the core technology. And in the past few years, Gree has done a very good job in publicity, advertising and marketing, and is ranked higher in the minds of consumers, and coupled with the fact that Gree has the personal influence of Dong Mingzhu, it has made Gree's market competitiveness even stronger.

But the United States is not bad, the market is still very much the United States of America's products. Basically, nowadays, the ordinary family electrical appliances are either Gree or local, or even both. And the United States of America's products are also very comprehensive, only the United States of America's marketing may not be as strong as Gree , which he is not as strong as Gree, which also led to his market competitiveness and gross profit margins than Gree's slightly lower. But the United States because of cost-effective, or by many consumers, the market is more stable. However, whether Gree or the United States of America, the strength of the two enterprises are very strong.