Online to assist offline, using big data resources to revitalize the offline entity enterprise platform. On January 15, 2024, in the fourth Boao "Belt and Road" Global Financial Conference held in Chengdu, Zhu Shaoping mentioned in his speech at the conference that physical enterprises want to survive must be transformed to digitalization to operate in the form of offline and online, and that the essential difference between digital transactions and e-commerce is that e-commerce The essential difference between digital trading and e-commerce is that e-commerce's product sales model is offline to assist online, and all resources are concentrated online; while digital trading is online to assist offline, using big data resources to revitalize offline physical enterprises.

Zhu Shaoping in his speech will be the rise of the development of domestic enterprises is divided into five stages, respectively, for the sea business period, the stock market investment period, the period of real estate surge, the Internet application period, and finally the fifth stage is the digital economy period, so that more entities can ride the wave of the digital economy to realize the enterprise's stable and high-speed growth, driven by the growth of the local economy, thereby creating employment opportunities to achieve the people's "*** with prosperity".