New media platforms such as WeChat, Weibo, and Jitterbug have a large user base, and by posting attractive content on these platforms, users can be attracted to click, forward, and comment, thus generating traffic. At the same time, using big data analysis technology, it is possible to conduct in-depth analysis of users' interests and behaviors, accurately identify target users, and conduct targeted pushing based on user profiles to improve the reach effect. For example, based on the user's browsing history, purchase records and other information, you can push relevant ads or content to increase the user's click rate and conversion rate.