As major international luxury goods continue to "withdraw" from China, it is the best time for Ivanka's brand to enter China.

Unlike the current US President Trump, his daughter has gained a relatively good reputation in both the business circle and the fashion field. Her Ivanka Trump jewelry and clothing brands have also experienced significant sales increases through Trump's campaign. It is no exaggeration to say that she is a beautiful and rich winner in life. Trump himself has his own family business. After becoming the president of the United States, even under the constraints of the U.S. Constitution, the president cannot actually benefit himself, but there are some things that are intangible, such as reputation and influence. .

Ivanka happens to be a medium through which the Trump family industry cannot directly profit from the position of president, but can indirectly obtain convenience. Even if we say that Ivanka’s success does not depend on his father, some help does not require actual effort. It's like a principal's son studying in the same class. Even if the class teacher is fair and doesn't follow the crowd, he will at least be polite to the principal's son.

So once Ivanka’s industry continues to expand and becomes increasingly known, this will in another way strengthen the Trump family’s industry. However, if Ivanka wants to bring her brand into China, she may have to face many challenges, but she also has many opportunities.

Luxury stores continue to close in China, indicating that the consumption of luxury goods in China has begun to slow down

In 2016, anyone who pays attention to luxury goods will find that various The world's luxury stores in major first-tier cities are closing down one after another. In the end, there may be only two or three stores remaining in a city, and there are several reasons for this:

1. Luxury goods are in China has been around for many years, but it has only become popular in recent years. Luxury brands that are constantly trying to flood into the Chinese market have shown explosive growth. However, such excess production capacity has led to the closure of luxury goods stores all over the country. inducement.

2. The huge impact brought by e-commerce has not only hurt physical stores, but luxury goods have also begun to be affected.

3. The huge difference between overseas prices and domestic prices also causes consumers to be more inclined to purchase on behalf of others or purchase by themselves.

4. ?China's "anti-corruption" efforts continue to expand. My cousin and house sister have already been exposed, and they will inevitably become the next ones. Rich people know how to keep a low profile.

5. Rent in central cities is rising every year, and luxury goods have not made much profit under the above impact. Rather than spreading losses all over the place, it is better to recuperate and reduce stores.

About 10 or 20 luxury brands were closed in China last year. Under such a large-scale impact, it is difficult for Ivanka’s brand to enter the Chinese market.

American light luxury is the leading brand of Ivanka, and such prices are more appealing to the Chinese people

A very interesting phenomenon has been observed in sales. For similar products, They don’t like prices that are too high, nor do they like prices that are too low. Instead, they like to buy in the middle price range. This kind of psychology gives marketing a powerful tool. Similarly, Ivanka's American light luxury is the existence of "middle price".

Unlike expensive world-famous brands such as LV, Gucci, and Hugo Boss, Ivanka Trump’s prices are affordable. The price of general leather bags is controlled at one hundred and thousand yuan, and the same is true for jewelry. . Such a price can be said to be very suitable for entering China today.

Before Trump’s election, Ivanka had already had her own fans in China, as well as Weibo and branded product sales. It can be said that she is very shrewd in taking a fancy to the huge cake of the Chinese market, especially when luxury goods are losing ground, but light luxury has not been dominated.

Of course, some people think that Trump's "unique" political behavior will disgust the Chinese people and hinder the sales of the Ivanka brand. In fact, no matter whether Trump is making exaggerated claims in the South China Sea or causing a farce on immigration, we in China are still mainly watching the show. And luxury goods are not just the brand’s logo that becomes the reason for your purchase. The cultural value behind them is what makes luxury goods different from other brands. So as an industry owned by the daughter of the US president, having such luxury goods is quite pleasing in terms of culture and price selection.