With the continuous iteration of big data, the exhibition industry needs refined exhibition marketing methods to enhance the public's impression, but in the end, it is still necessary to brew "a pot of good wine" first. In other words, it is to control the products of the enterprise. For brand communication, we can often see the concepts of "marketing is king" and "traffic is supreme", but no matter how the promotion method changes, the key is that if there is no solid enterprise products to support it, short-term data traffic will only become a temporary carnival and cannot bring long-term practical value. Brand exposure is to let users see you and the quality of enterprise products will make users fall in love with you. So how to carry out exhibition marketing? On the one hand, we should provide enterprise products with customers as the center. There is no need to explain too much in this respect. High-quality products must come from the requirements of customers, but the division of excellent grades of enterprise products depends on meeting the needs and experience level. In the "product concept of exhibition venues", two requirements are summarized. One is to expand the product list according to "what do we have"; The other is a flexible combination of products based on "what do you need". No matter how diverse the product list is, users will always have many new market demands. In this case, the first thing to do is how to quickly integrate the existing enterprise products, provide users with personalized marketing mix, meet the needs to the greatest extent, and analyze and constantly improve the product list after the business is over. On the other hand, product extension is industry-centered. Many exhibition activities are no longer just a single exhibition mode or conference mode. Organizers will continue to expand exhibition activities around the theme content of the industry, and will really operate an event content brand whether in the current period of the event content or at other times. In addition to the fundamental exhibition projects, many exhibition organizers have carefully designed and planned more extension scenes around the industry, exhibitors and users. For example, do deep and accurate vertical segmentation areas, and build a first-class industrial forum on the basis of trade fairs; Providing free event venues to design grand brand promotion for enterprise exhibitors not only provides better data flow information for brands, but also enhances the close cooperation and interaction between organizers and exhibitors. In addition to the current activities of the exhibition, it will continue to enhance the visibility of the products of the exhibition enterprises, enhance the customer loyalty of exhibitors and visitors, and then promote industrial development. Finally, the "enterprise products" of the industry in exhibition marketing are not specific items. To sum up, you can choose them as "business". From the perspective of relevant groups, conferences serve organizers, exhibitors, participants and users. From the perspective of related industries, the exhibition, as a platform, serves every industrial planning, radiates surrounding information and stimulates the development of related industries. In order to further increase its influence, the exhibition will also help create the appearance of the city. In short, the exhibition industry needs to put the polishing of "enterprise products" in the first place. Only by providing high-quality service enterprise products can enterprise products gain a firm foothold.