In China Telecom's view, the online billing system OCS for data business operations, the purpose of its support is to enhance the billing capacity, increase billing methods, realize the combination of billing, comprehensive and effective support for the 3G data operations, in order to protect the rapid development of China Telecom's prepaid 3G data business.
China Telecom is currently in the promotion period of 3G data services, and the development of 3G terminals has led to the rapid growth in the scale and usage of mobile Internet users.
Traffic management during the 3G promotion period
OCS online billing system is particularly important to promote the development of 3G data services, the following two ways to comprehensively promote the development of data services from different angles.
The first is to improve the billing capacity and automatically upgrade the package so that users dare to use the traffic.
Many new 3G users, with fuzzy spontaneous demand, don't know what kind of experience they can have with 3G Internet access, and they can't figure out how much traffic they have to generate for 3G Internet access. As a result, users usually choose the lowest one-grade package to try out. However, in this case, the excess traffic charges are more expensive compared to the packages, and sometimes the costs incurred by users unintentionally surfing the Internet even exceed the charges of the highest-end monthly packages. That's a very bad sign for new users, who should not be surfing the web.
Automatic upgrade of tariff packages solves this problem. Users no longer need to worry about how much traffic they are generating, because when the traffic exceeds the limit, a higher tariff is automatically applied - no matter how much they surf, the tariff is always the most favorable for them. This allows users to be more confident that their subscription will return to its original level the following month.
Automatic upgrading of packages can eliminate the worries of users who cannot safely use Telecom's big data traffic services (such as Tianyi Video, Tianyi Space, Tianyi Reading, etc.), which is conducive to the development of Telecom's data services, and makes the promotion of packages more humane, eliminating the need for users to go to the business hall to frequently change their packages.
Secondly, it increases billing methods, realizes content billing, and enhances the value of the telecom industry chain.
OCS new content billing methods can provide content products to meet the demand for differentiated billing, so that the differences in the business and the different value of the business is well reflected. There are five main types of content billing modes: time-based billing based on content value, content-based billing based on the number of events or actions, content-based billing based on data traffic, content-based billing based on QoS, and a combination of the above modes.
It can be seen that the content billing method is more transparent, simple and easy to understand than the existing billing methods, and it is easy to arouse the interest of users in using data services. Users do not have to worry about the cost is too high and afraid to try, for infrequent users of data services have a greater attraction.