Big Data:Future Core Competitiveness

As the hottest technology of the new-generation information revolution, Big Data has set off a new wave of IT investment and informationization construction. More and more enterprises are thinking, exploring and trying to use the technology and means of big data to improve the efficiency and effectiveness of marketing, operation and production.

The key to the application of big data lies in the advanced innovation model. Under the protection of user privacy and data security, it is necessary to make data flow as much as possible, so as to create an efficient information society, so that the data can be used and play a value, and even a second time to play a value.

Big data technology is more to deal with enterprise unstructured data, non-standardized data and enterprise Web data, to real-time data processing capabilities to meet the needs of enterprises to customers. Now, according to the user's behavioral trajectory of real-time prediction of the user's current preferences and needs, and real-time personalized related information will be displayed to the user in front of the key technical means of winning big data marketing.

China's big data market is still in its infancy, but the growth rate is rapid, the application is also very broad, whether it is cloud computing, Internet of Things, smart city or mobile Internet are to be involved with big data. But how to make big data technology and application landing? Big data management platform is a solution. Big data management platform is equivalent to building a big data factory, the application is data management and data factory in the assembly line, they are endowed with the ability of big data computing. To make a graphic analogy is that it is not necessary for every enterprise to dig a well in order to drink the water, big data specialized companies dig a big well and provide the water to the enterprise.

Many people are apprehensive about the application of big data management platforms, believing that big data applications will expose the privacy of users, in fact, this concern is superfluous, this problem can now be solved. Those data involving privacy, such as a person's cell phone number, ID number, address, etc., can be hidden through data security with layers of data processing.

At present, many regions in China have established big data industrial parks, but the biggest problem is the shortage of technical talents. Now there are a lot of companies doing big data technology, but there are few top talents doing basic technology. Another problem is that there are a lot of people doing big data platforms, but the content on the platform is empty and lacks truly practical big data applications.

In fact, the next golden decade of the big data industry will be the enterprise-level development of basic big data technology. There are tens of millions of enterprises in China, and this demand is very large. However, the development of big data base technology, both generality is very good, and scalability is very good, to do a good job is very difficult, and big data base technology to make money slowly, and therefore only pragmatic mindset, can do a good job in the big data industry.

In the future, the big data industry will form an ecosystem, in which there are basic technologies, big data analytics companies, big data application companies, and the application industry is divided into finance, marketing, education and so on. In addition, there is a big data market, i.e. a market that includes data exchange and data trading. At present, Guiyang has set up a big data exchange, which is a starting point, there are a lot of things need to be improved, such as data pricing, the development of standards and so on.

It is foreseeable that the maturity of the big data market is not short-term, it may be 5 or even 10 years in the future before a mature data trading and data exchange market can be formed, but in the short term, enterprise-level big data applications will boom, and at present, many large enterprises have already been the first, they realize that data is an important asset, and they believe that being able to carry customer data and manage it well will be the core competitiveness of enterprises in the next 10 to 20 years!

The above is what I have shared with you about big data: the future core competitiveness of the relevant content, more information can be concerned about the Global Ivy to share more dry goods