The Internet era is also an era of data explosion. Many people ignore an important foundation through online marketing, and that is data. Internet marketing based on various data needs a big data marketing thinking, which is of great help to improve the quality and success rate of marketing.
What is big data marketing and what does it have to do with online marketing? In fact, big data marketing is not a complicated concept. It refers to obtaining the guidance of marketing direction through the change and analysis of various data aiming at the target. These data are presented in tables, words and other forms, so that analysts can see at a glance and make better decisions. However, due to the wide range of data, this workload is actually quite large for a person who does marketing through big data. As it happens, Internet marketing is network marketing, and the variable demand for individual or group data is complex and necessary, so big data marketing can bring more accurate sales guidance to network marketing and realize targeted and efficient marketing.
But relatively speaking, the data sources of big data marketing are very extensive, including the popular Internet, mobile TV, mobile 3G Internet and other platforms. These data must be timely and targeted, but the same data appearing on these platforms is too extensive and abstract, which requires people who use big data marketing to have a keen and accurate sense of these data and a more thorough analysis of the data. Extracting the data you need most from this intricate spatial information is also a feature of the era of big data. The flood of information often leads to your own data being ignored. Professional marketers will not ignore it and will try their best to analyze the truth behind these data.
However, even with big data marketing, we still need to pay attention to it, just like the saying that Internet thinking is "invincible". Network marketing also emphasizes timeliness. In the network era, marketing needs to compete for the "first landing point" and obtain the "preconceived" communication effect; At the same time, it is necessary to overcome fragmented communication with the integrity of information, guide massive information with concise narration, establish authority with the authenticity and accuracy of information, attract users who really need these big data, and really let the data serve you, rather than let yourself serve the data. This is a problem that network marketing needs to pay attention to through big data marketing.
Similarly, it is undeniable that big data marketing also needs to follow the 4P principles of marketing, namely product, price, location and marketing. The data of the product here is the choice of the audience, and the data is well analyzed through the choice of the audience of the product. As a data, price also affects consumers' purchase, so we should always pay attention to the influence of price fluctuation on people's buyers. Of course, location and marketing are combined. The effect of marketing through a platform is displayed in the form of data. Through this data analysis, it will cover many abstract analysis. It can be said that big data marketing and online marketing have similar smells and simple operation, but the workload is relatively large, but the results are relatively more accurate and the effect is better.
The most classic example, "House of Cards" is the most classic case of big data marketing. Producer Netflix made a substantial survey among 30 million American audiences through the data analysis of audience demand, and summed up the data such as what subjects the audience likes to watch, which director they like to shoot, who will perform and when to broadcast, so as to create an extremely wonderful film and television work that conforms to big data marketing, or the recent high sales of a bakery in Shanghai is also based on the data analysis of customer taste demand, and this analysis is not only through questionnaires, but also at the same time.
It can be said that big data marketing is the compass of network marketing. With the guidance of data, the level of online marketing will rise to a new height. It is better to say that if Internet marketing is like a seven-level pagoda, then under the guidance of big data marketing, online marketing will break through the seven-level pagoda and reach a new level. Some people may not believe it, but in fact, there are countless examples to verify its success and university. The analysis of pure data and the comprehensive analysis of the present situation will create not only the data itself, but also a deep interpretation of the data, which is exactly what businesses need, isn't it?
The combination of big data marketing and online marketing is a natural combination, and the economic benefits brought by this combination are immeasurable. But also remember that everything is not necessarily perfect, and the way of big data marketing is not necessarily omnipotent. Therefore, for online marketers, it is most correct to let data serve themselves. Don't be trapped by data, be a slave to data. After all, even big data marketing needs to pay attention to the changes in the real situation.
The above is Bian Xiao's "one acre and three points" related content about big data marketing. For more information, you can pay attention to Global Ivy and share more dry goods.