Microbusiness, English name We business (universal entrepreneurship). Micro business is a new business based on the space of the mobile Internet, with the help of social software as a tool, centered on people, social ties.

The biggest benefit of micro-business is to precipitate users and realize the complete aggregation of scattered online and offline traffic. In fact, the origin of WeChat is a social rather than marketing tool, which determines the micro business than traditional e-commerce more accurate to find the user base and interconnection of big data, thus significantly improving business services and orders.

For enterprises, microbusiness is a decentralized form of e-commerce. Taobao is a product of the PC era, most traditional retail enterprises in Taobao basically do not make money, and face how to precipitate the user and other problems. On the one hand, whether it is a B-store or a C-store, the user who brings the order for the business belongs to the Taobao platform and is not owned by the business; on the other hand, the user mainly completes the order through the search, and the business lacks a direct communication channel with the user and is unable to understand the user's real needs.

The biggest benefit of the micro business model is that it brings together all the customers contacted through the N channels to form a large database that belongs to the enterprise itself, thus realizing personalized recommendation and precise marketing. And WeChat is an excellent customer management platform, the various channels of customer convergence into the realization of the unimpeded channel mode, the direct elimination of all intermediate obstacles, the business in the public number and the ability to establish direct contact with consumers. When consumers use the enterprise's products, found that the price, the effect is good, can be built through the enterprise unified WeChat mall entrance to apply for microbusiness, microbusiness can share the commodity link to the circle of friends, microblogging, QQ space and other social media, to achieve the acquaintance based on the recommended way of fission distribution.