AI see the market is our new car market analysis column, relying on the automotive home massive and accurate big data, justified, on the popular models, market trends and other hotspots for professional and objective analysis, to bring you a quick grasp of the car market.
I, market sales: November sales rose 51%
November 2020, Geely ICON sales of 0.31 million units, compared with last month's growth of 51.4%; this car this year, January-November cumulative sales of 30,200 units, the latter half of its monthly sales of more than maintained between 3,000-4,000 units. Throughout the overall compact SUV market, this year's November and January-November cumulative sales year-on-year growth rate of 19.5% and 5.4%, respectively, November single-month sales to achieve a certain degree of improvement in cumulative sales to maintain a certain range of upward movement, you can see that the trend of the entire SUV market is also constantly improving.Second, the pattern of competitors: Changan UNI-T is the most important competitor
The number of times different car models compare with each other in the big data of AutoNavi can well reflect the competitive relationship of the car models in the minds of users. According to the model comparison data on AutoNews, among the car series that are compared with Geely ICON, the competitors that rank Top?3 in terms of the number of comparisons are Changan UNI-T, Link 06 and Colorado, which we regard as the core competitors of Geely ICON. As you can see, for Geely ICON, Changan UNI-T has the most intense competition for its users, in addition to the Link 06 and Colorado, two products of the same group are also its main competitors. So who has the most hot users in the circle of competitors? How about the effect? In November of this year, the highest market share of sales in the competitive circle was Colorado, with a share of 43.5%. Compared with last month, the fastest growing market share was Geely ICON, with an increase of 3.2 percentage points in the share of the competitor circle; Chang'an UNI-T's share of the competitor circle dropped by 3.4 percentage points, the largest drop in share for the car lineup.Three, user distribution: East and Central China are more popular
From the user order data, Geely ICON and its competitor users are mainly concentrated in East and Central China. Geely ICON users Top 3 provinces are Guangdong, Zhejiang, Jiangsu, Top 3 cities are Beijing, Xi'an, Wuhan; Chang'an UNI-T Top 3 provinces are Guangdong, Sichuan, Shandong, Top 3 cities are Chongqing, Beijing, Chengdu; Link 06 Top 3 provinces are Guangdong, Jiangsu, Zhejiang, Top 3 cities are Beijing, Chengdu, Xi'an; Link 06 Top 3 provinces are Guangdong, Jiangsu, Zhejiang, Top 3 cities are Beijing, Chengdu, Xi'an; Link 06 users are Guangdong, Jiangsu, Zhejiang, Top 3 cities are Beijing, Chengdu, Xi'an; Link 06 users are Beijing, Chengdu, Chengdu, Xi'an; Link 06 users are Guangdong, Jiangsu, Zhejiang, Beijing, Chengdu, Xi'an, Xi'an, Xi'an. The Top 3 provinces are Guangdong, Jiangsu, Zhejiang, and the Top 3 cities are Beijing, Chengdu, and Xi'an; the Top 3 cities of Colorado are Guangdong, Henan, and Zhejiang, and the Top 3 cities are Beijing, Xi'an, and Hangzhou. Geely ICON and its competitors have the most users from Guangdong, Zhejiang, Jiangsu and other provinces. Competitor circle of each car line in Beijing, Xi'an, Chengdu and other cities of the most intense market competition.Four, owner evaluation: space/comfort is worth improving
In the competitor circle, this year's market sales ranked No. 3 in the Link 06, the overall user word of mouth rating of 4.6, in the competitor circle in the overall rating is the highest, where there is a deviation from the market sales and the user word of mouth. From the user evaluation point of view, the Link 06 has a better user evaluation in terms of appearance and comfort, but needs to be improved in terms of space and gas mileage. The overall word-of-mouth rating of Colorado is 4.58, ranking second in the overall word-of-mouth rating. Compared with Link 06, the overall word-of-mouth rating gap is not big, and it is more favored by users in terms of appearance and power, but the evaluation in terms of comfort and space is average, and it is expected to get more users if it is improved in these aspects. Geely ICON is ranked third in terms of user word of mouth, and has certain disadvantages in terms of space and comfort, which needs to be improved to increase user satisfaction. Changan UNI-T user rating is the lowest, there are more dissatisfaction with the comfort, interior users, need to optimize the product to meet user needs, enhance product competitiveness.Fifth, summary
Geely ICON in the launch of the instructions because of its personality and unique design has attracted a lot of young consumers, but the personality of the positioning so that it did not become a volume of explosive models. From the word-of-mouth data, it has a certain disadvantage in terms of space performance and comfort, and it is hoped that improvements can be made in the subsequent products. (Article/Automotive House? Counting the industry)