How to do micro-merchants agents, the newbie must see the unique skills

Why Luo Yonghao in WeChat selling things will not be pulled black, and you in WeChat selling things will be pulled black? Do you think it is not reliable to sell things on WeChat, or do you have your own problems, so you sell things on WeChat and can not achieve success? Well, I'll drum up some energy for micro-businesses to reveal exactly how you should sell things on WeChat.

1. Learn to choose the tools

Can you stand someone who sends out advertisements in the circle of friends all day long? Can you tolerate a person outside your window during working hours, yelling non-stop with a tannoy?

Do unto others as you would have them do unto you. To be a micro-businessman with a profession, you need to first know how to choose the tools of micro-business. Do you pay attention to Luo Yonghao selling things with what? It is the public number!

2. Must have technical support

What is the difference between a micro-merchant and a street vendor? It's technology, it's big data. So if you can't even get a WeChat menu and don't know what big data is? You can't do a good job as a micro-businessman.

3. Service first

Micro business is not face to face, but across the Internet, so you must know that when someone online to you to consult, he may be a direct want to buy things, may also just look. There is a give and take, at this time if you can not reflect your spirit of service can not reflect your professionalism, then you will certainly lose this opportunity, in your arrogance when your opponent is providing service to customers. At the same time service will bring another thing, data. Data is the life of micro business.

4. micro business is not practicing

You must understand that the network has leveled the world, in this era, the past kind of difference in information to earn the difference in price more and more not work. You must understand the business is to make money rather than selling goods, you can sell things can also sell services. If you still can not understand this reasoning you think about it, you invite customers to eat for the purpose of filling the stomach, or to draw close to the relationship? The reason is the same, your purpose is not to fill the stomach but to get this customer.

5. Wool comes out of the pig

One of the complexities of micro-business is that its profit model is different from traditional business. Many times, the underlying model of microbusiness is that the wool comes off the pig. As an example, many people in the field of fresh food e-commerce there is always a question that says:Am I only able to sell high-end products in order to make a profit? Some people have said that Li Ka-shing is how to sell rice, it is said that Li Ka-shing year in the sale of rice, his employees to the customer's home is to bring a container, the customer's original home all the rice first poured out, and then poured into the new rice and then poured into the old rice, and told the customer that I help you put the old rice on top of you eat first. Before the customer can find him, it will record the customer's buying cycle and call the customer to ask if you need to deliver the rice. First of all, this story tells us that this is the basic big data; then around my city, not out of a hundred kilometers, lobster selling price is one-third of Nanjing, a lobster difference of up to 150 yuan or more, then we should know, if someone like Li Ka-shing as a service to you, you will not buy his lobster, your conversion rate will be increased by many times, to sell a copy of more than 100 yuan profits of lobster you are not able to drive a Mercedes-Benz?

6. Let the customer feel convenient

The screen of the cell phone is very small, the customer's heart is very restless, in this era, you have to make the customer's purchase process is very convenient. Technological development to bring us ways, such as cell phone NFC?payment, WeChat payment and other means, the ever-changing technology allows us to feel convenient.

So if you are a micro-merchants you will not let your customers in the cell phone above to identify a grain of rice large graphic identification code? Would you make your customers go through the very tedious process of registration? One good thing that comes with convenience is conversion!

7. Bring customers a good experience

What is the experience? Many people don't understand that experience is actually repeat business.

What else would experience be? Many people think that the experience is the page, a big mistake! The experience includes the page, logistics, the customer's use, customer service return visits, and the process of service and repair after a problem occurs.

A micro-business should understand that each sale is the starting point rather than the end, so the experience is micro-business and traditional business different things.

8. Interactive achievement conversion

A purchase, depending on what? It depends on trust. The best way to build trust between strangers is interaction. Please remember one advertisement line - Dabao see every day, see people every day, the degree of trust will be greatly enhanced. Interaction boosts trust, that's how it works.

9. Transaction must be with pleasure

Please do not forget the era of micro-merchants appeared in this era of goods are no longer scarce, people are no longer hungry, and many times, people want to buy a thing for the sake of curiosity, fun, and essentially happy, for example, to buy a Hammer cell phone.

10. Flat marketing

Many people think that the word "flat" is too subtle, that I use simple language to describe. Flatness lies in the fact that the boss of a company may rush to the front line, for example, Lei Jun every day in the bubble millet forum, he can call the name of the opinion leaders inside the millet forum. The second significance of flattening is that there are more and more channels, and the channels are flattening, so you may not just deal with one channel as in the past, but you need to deal with many, many channels, and each channel may bring you a deal, but the role of each channel, are declining.

11. Groups bring great benefits

Some people have given an example: for example, you invite a table of people to dinner, then the table of ten people in eight of your customers, the remaining two will have what kind of behavior?

Millet's forums are groups, and many small businesses build their own WeChat and QQ groups are also groups. If you know how to get your intended customers and your customers together, you will find that the role of the group is huge! In fact, the house is the most difficult to sell goods, but why developers can sell the house so well, one of the keys to its marketing principles is water storage!

12. Let the customer involved in the product manufacturing process

Why Lei Jun often said millet production process is to let the user involved? We must realize that in the era of micro-business, the user's needs are also flattened. You can interact with the user through the network tools to let him participate in the production process of the product, rather than using a questionnaire to ask the user's needs. Participation will also bring a sense of belonging and improve the conversion rate.

13. Persistence and accumulation, waiting for the tipping point to arrive

The network era has brought us a confusing business principle, that is, your costs are likely to be fixed, while your income will increase with the accumulation of time. For example, in a southern province, a ten million output value of home improvement company needs close to one hundred employees; then in Shanghai Nanjing, many of the network as the main channel of home improvement company, the output value of more than ten million required by the number of employees, about 10! This is the legendary micro-business tipping point, this principle from the Internet prophet KK.

14. every transaction as a starting point

We have to talk about data for the second time, the principle of big data is in the micro-business era, the most important thing for you is not a transaction, but to get a data. Never forget that every transaction is an opportunity to acquire data, and this data is the most important wealth of micro-business. In addition to cash assets for micro-business, data is your digital assets. From this point of view, business does not exist in the beginning and the end, every transaction may become the starting point!

15. Seize the opinion leaders

I often ask my students a question, is your microblogging 10,000 fans, how do you do 10,000 single? We all know that the conversion rate of microblogging is about a few ten thousandths. So the key to making 10,000 orders with 10,000 followers is to spread the word through opinion leaders. Opinion leaders will help you increase the spread of coverage hundreds of times, and increase the conversion rate dozens of times.

16. Learning Big Data

Many traditional enterprises never know that its greatest asset is the customers who have purchased goods. In the era of micro-business, a very critical test of the enterprise is whether the enterprise will use information technology to manage his customers. If you already know, for old customers to provide care, to activate the loyalty of old customers, then you already know the big data. A few days ago, a home furnishing business owner told me that his current most critical marketing initiative is to specifically establish a team to provide services to old customers, then this process is by no means overnight, but must adhere to more than half a year to see the results.

17. Fortune, fame and popularity

Explosive, is popularity; high-end products, is fame; really make money is those high profit value-added products. Will you use this principle to run your online store?

18. Deal because customers like you

The other difference between micro business and traditional business is that personalization, store and personal connection. This brings us to the subject of whether the customer likes you as a person or not, plays a decisive role in whether the customer buys your goods or not!

19. All marketing is no match for the essence of the product.

Micro business marketing skills exchange, V: xj0979?Remember: the method is greater than the effort!