The new change in the value realization of media economy from connection to scene means that the media industry is developing in a more personalized and scene-oriented direction.
In the past, media mainly realized value through the connection of content and platforms, but now, with the advancement of technology and the change of consumer needs, the media industry has begun to focus on the combination of content and scenes to provide users with a more personalized experience.
Behind this change is the continuous development of mobile Internet, big data, artificial intelligence and other technologies, enabling the media industry to better understand user needs and provide more targeted services. At the same time, the popularity of smart devices has also made scenario-based media easier to realize, for example, through voice assistants, AR/VR and other technologies to create real virtual scenes for users.
Overall, the new change in the value realization of the media economy from connection to scene represents the transformation and upgrading of the media industry driven by technology and market demand, and will bring users a richer, more personalized and scene-oriented media experience.
The value of the media economy is reflected in the following aspects:
1, advertising revenue: the media is one of the largest clients in the advertising industry, and advertising on its platform can attract advertisers, thus bringing advertising revenue.
2. Content Creative Industry: Media attracts viewers by creating, producing and distributing content, which includes TV programs, movies, music, news and so on. These contents can not only bring income to the media, but also promote the development of related industries, such as film and television production and music industry.
3. Information service providers: The media can attract users by providing information services on news, finance, weather, sports, etc., so as to gain income and market share.
4. Other value-added services: media can also earn revenue and increase user loyalty by providing value-added services to users, such as paid membership services and customized advertising services.
In short, the value of the media economy lies not only in the income it creates, but also in its promotion and impetus to other related industries, as well as in the social value brought about by the information services and value-added services provided.