Aiming at the big data killing of familiarization by tourism websites, our national relevant departments have made the following provisions.

According to the Ministry of Culture and Tourism published "Interim Provisions on the Management of Online Tourism Business Services" clearly stipulates that online tourism operators shall not use big data and other technical means to set differentiated prices for the same products or services under the same conditions for tourists with different consumption characteristics; violation of the provisions of this article by the culture and tourism administrative departments at or above the county level in accordance with the "People's Republic of China*** and the State e-commerce law" Article 77 penalties. The provisions of Article 77 of the Law shall be penalized. Specifically, the market supervision and management department shall order rectification within a certain period of time, confiscate the illegal income, and may impose a fine of more than 50,000 yuan and less than 200,000 yuan; if the circumstances are serious, and impose a fine of more than 200,000 yuan and less than 500,000 yuan.

This provision will also be formally implemented on October 1, 2020, big data to kill familiarization abuse of analysis and other technical means, from the traveler's consumption record, travel preferences, etc. set unfair treatment conditions and trading conditions, but also violates the legitimate rights and interests of travelers. In front of the same product or service, the old customers see the price but more expensive than the new customers see the price, this phenomenon seriously damage the rights and interests of travelers.

The Interim Provisions on the Administration of Online Tourism Business Services, referred to in the Interim Provisions on the Administration of Online Tourism Business Services, refers to the business activities of providing travelers with package travel services or single travel services such as transportation, accommodation, catering, excursions and entertainment through the Internet and other information networks.

This time the regulations are also specifically for this type of online-based tour operators to make the provisions of some businesses will be for their own store's positive feedback, misleading, enticing, alternative or mandatory tourists to make comments, but also delete some unfavorable store development of the comments, this kind of belongs to the untrue comments.

Our daily travel, online ticketing or reservation time is more and more, and these merchants also in this will have illegal behavior, we encountered after the timely reporting of such merchants.