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The development of Internet + agriculture has no market prospects

1, smart agriculture concept analysis

Smart agriculture is a new generation of information technology and agricultural decision-making, production, circulation and trading of the depth of integration of the new agricultural production model and integrated solutions, through the people, machines, things, etc., a comprehensive connection, on the one hand, the agricultural production of the whole process of tracking type monitoring, management, data-driven Technology flow, capital flow, talent flow, material flow, to achieve a more high-end, intelligent, green agricultural products, planting, management, harvesting, storage, processing, etc.; on the other hand, to open up the supply and demand connection channels, to create a fast, efficient, accurate agricultural production and marketing ecosystem, reshape the two-way interactive relationship between agriculture and consumers, and to build up a new production and service system covering the whole agricultural industry chain and the whole value chain.

Wisdom of agriculture is not a new generation of information technology in the simple application of agriculture, it has a richer connotation and extension, it is not only the digitalization of agriculture, networking, intelligent transformation of the figurative, systematic presentation, but also a new form of new industries, will reshape the production pattern, supply chain and industry chain, in promoting the quality of agriculture, efficiency, cost reduction, green, safe development, etc. contains a huge potential.

2, the demand for planting precision in intelligent agriculture

5G, AI, big data, cloud computing, IoT and other digital technologies to make the monitoring of agricultural crops become a reality, agriculture is no longer "rely on the sky" to eat, we are entering the era of intelligent agriculture. As early as the 1990s, American farms have formed a modern agricultural production system, relying on automation and intelligent farm equipment to ensure efficient and accurate planting, spraying, fertilizing, harvesting and other work. Nowadays, this type of precision agriculture method, characterized by scale and mechanization, has also been realized in a few major grain-producing areas and large-scale state-owned farms in China, but it is not suitable for those more diversified, high-value-added fruits and vegetables and other fine planting types. Therefore, the types of precision agriculture is also gradually enriched, such as going intensive, high value greenhouse planting route, go to the fine artificial management of ecological plantations, etc.; Similarly, the connotation of precision agriculture is also enriching, with the application of new sensors, the Internet of Things, artificial intelligence, big data and other technologies, precision agriculture is advancing to the wisdom of agriculture.

Currently, China has mainly adopted smart technologies in two scenarios: field and greenhouse.

3, the demand for farming refinement in intelligent agriculture

In recent years, China's poultry farming industry has undergone tremendous changes. On the one hand, due to "non-fever" caused by a sharp decline in inventory, pork shortages, pig prices for a long time high; on the other hand, with the increase in market demand, poultry farming capacity of the rapid expansion. In this, pig enterprises are bound to face an increase in staff demand, especially pig farming to chicken enterprises, staff demand is difficult to meet, production management can not keep up in time, resulting in a number of emerging farming enterprises (farms) in the market and the disease of the double pressure, the management of the way and animal health and animal welfare of the contradiction between the growing prominence of the overall level of production of poultry farming enterprises continue to go down.

In this context, the use of intelligent technology to achieve intelligent farming is promising. Through the Internet of Things to achieve environmental data, each poultry growth indicators detection, timely prevention and control of disease, intelligent feeding, not only can help poultry farming enterprises (farms) to achieve fine management, but also promote the evolution of the poultry ecosystem.

At present, the demand for intelligent technology in China's agricultural farming process is mainly reflected in the environmental monitoring, disease monitoring and prevention and control, growth indicator monitoring, as well as reducing the cost of inputs.

4, intelligent agriculture is an important direction of development of agriculture

China is a large agricultural country, the development of efficient and safe modern ecological agriculture is the goal of China's agricultural modernization, however, with the rapid growth of the population, arable land area continues to decrease as well as the accelerated pace of urbanization, the challenges faced by the agriculture is becoming increasingly serious. The application of intelligent period to create intelligent agriculture can improve labor productivity, resource utilization and land output rate, enhance the ability of agriculture to resist risks, guarantee national food security and ecological security, and achieve sustainable agricultural development. There is no doubt that agricultural intelligence will become an important development direction of future agriculture.

From a long-term perspective, intelligent agriculture is an important path to solve the contradiction between population and land in China. Currently, intelligent agriculture is mostly applied to agricultural production, using new technologies to realize the refinement and intelligence of agricultural production. With the deepening of the application of China's smart agriculture, the future of China's smart agriculture further towards refinement, intelligence, intensification, scientific direction, and promote the quality and efficiency of agricultural products.

In 2021, China's smart agriculture market size is about 68.5 billion yuan. According to forward-looking forecasts, the smart agriculture market size will maintain medium-high speed development, with a compound annual growth rate of 10% preliminary estimates of China's smart agriculture market size of 75.4 billion yuan in 2022, is expected to reach 121.4 billion yuan in 2027.

For more research and analysis of this industry, please refer to "China's Intelligent Agriculture Development Prospect Forecast and Investment Strategy Planning Analysis Report" by Prospect Industry Research Institute

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