With the gradual acceleration of the pace of life and the gradual popularization of the 4G network, short video has become the most common content of people's cell phone browsing, people waiting for the car in the gap between the cell phone to browse is the jitterbugs, fast hand and other short-video platforms, so these hot streets and alleys of the short video, in the end, what is the charm of the addictive?

1, short video product logic and characteristics. Short video as a new form of content, more than graphic, sound and long video with the dissemination of the qualities of "look after both go", and the back of the recommendation algorithm based on big data, the more the user brush the more you can see the content they want to see, so that more time consumed on the short video! The user will be able to spend more time on the short video and will not be able to extricate themselves.

2, short video product operation publicity. The explosion of short video APP can not be separated from the marketing and publicity of the company behind, from the signing of the flow of artists to the title of the variety show evening, short video APP has a high rate of appearances, and many short video APP adopts the fission mode of operation, so that the user spontaneously known as the publicity and promotion of the product, so as to gain revenue, thus forming a flow cycle, so that the user scale is getting bigger and bigger.

3, the user's fragmented reading habits and the magic of short video. The design page of the short video APP is also easy for users to have a sense of immersion, short video is a fragmented product, but based on its cyclic playback, irresistible and unpredictable positive feedback and other product characteristics, often let the user have to open and then unconsciously brush the magic of a few hours, so that the user can watch and enjoy, and thus have the desire to brush the next one.

These hot short video platform is to seize the user of these psychological, at the same time, the use of big data analysis, so that people in the brush jittery voice or fast hand simply can not stop, because you watch to some of their own interest in the content. And the novelty of the video play is also not seen in the daily camera. There must be something about the short video platform that makes it popular.