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Supply chain management innovation to achieve "four streams of one"
Editor's note The recent State Council executive meeting determined that some measures will be introduced to support the development of the platform economy, after China proposed to cultivate 100 market players with global supply chain competitiveness by 2020, the platform has become an important carrier of supply chain management innovation. Ouyeyunshang and Steel Silver E-commerce are the two steel e-commerce pilot enterprises selected for supply chain innovation in Shanghai. China Economic Times exclusively interviewed Jin Wenhai, President and Deputy Secretary of Party Committee of Ouyeyunshang, and Zhu Junhong, Chairman of Steel Silver E-commerce, to analyze the attempts made by the platform-type enterprises on supply chain innovation and invited Xiang Anbo, Director of the Office of State-Owned Enterprises Research, Institute for Enterprise Studies of the Development Research Center of the State Council to make an in-depth analysis of the current status and The company also invited Xiang Anbo, director of the Research Office of State-owned Enterprises at the Development Research Center of the State Council, to analyze the current situation and prospects of supply chain management innovation.

Focus on one of the supply chain management innovations

China Economic Times: The State Council executive meeting held on July 17th determined that a series of supportive policies will be implemented for the platform economy, what kind of impact will it have on platforms, especially the bulk commodity e-commerce platforms? What aspects are enterprises most concerned about? What are the expectations for the implementation of the policy?

Zhu Junhong (Chairman of Steel Silver E-commerce): The State Council executive meeting to determine the direction of support for the relatively limited impact, first of all, the implementation of the platform economy involves a wide range of specific implementation of the policy is still in the exploratory period from the exploration to the formation of a clear program there will be a process. Secondly, the form of platform economy in various fields and demands are different, the current support policy is not only for commodity e-commerce platform.

Improving the credit system, increasing financial support, and innovating the development model are the core messages revealed in the meeting. In the field of steel supply chain services is an important part of the platform economic service innovation, steel platform enterprises through the reconstruction of the industrial supply chain ecology, the introduction of logistics, warehousing, processing, distribution, supply chain finance and a series of innovative services, to realize the flow of information, business flow, capital flow, logistics, "four streams", the formation of a platform credit grip based on big data. It has realized the "four flows" of information flow, business flow, capital flow and logistics, and formed a platform credit grip based on big data. In the current environment of macroeconomic slowdown, steel enterprises and steel trade circulation industry supply chain service demand, but the platform type enterprises in the supply chain service innovation is still facing a series of limitations brought about by the unclear identification of innovative business categories.

In the specific implementation, we hope to break the boundaries of ownership, and treat enterprises of different ownerships the same, to distinguish good and bad enterprises by their business performance, and pay attention to the enterprise's gearing ratio. At the same time to improve the construction of the information system, in the establishment of a system of accountability, but also to establish a strict standard of judgment.

China Economic Times: How do you see the challenges faced by the platform in its growth from tens of billions to hundreds of billions and then to trillions? What are the plans of steel silver e-commerce to support the rapid growth of the platform?

Zhu Junhong: The challenges in the rapid growth of the platform are divided into two parts, external and internal, the main external supply chain financial policy and the size of the support of financial institutions, the internal is the construction of the platform ecosystem. From the internal challenges, the platform to build a perfect ecosystem, need to have a high degree of management capacity and information system construction capacity, including the use of blockchain technology to enhance the transaction efficiency and management effectiveness of the ability. Only with a strong management capability and data processing ability can the platform achieve standardization and visualization in management, rely on big data for intelligent risk control management, and cope with the challenges of scale growth.

In the future, the platform will also continue to build a more complete and intelligent ecosystem, and through the digital cloud construction of warehousing, logistics, and supply chain, it will continue to enhance the platform's service capability and service level.

China Economic Times: Baoshan District, Shanghai, is starting to promote the national steel field platform economy pilot industry, the Ministry of Commerce to support Baoshan District to create a national platform demonstration area, to form a set of replicable and scalable model, from the steel silver e-commerce practice, the current difficulties in where? What replicable experience has been formed?

Zhu Junhong: replication of the difficulty lies in the formation of a standardized system, to analyze the advanced enterprises in the practice of the formation of standards, summarize the advanced experience, and then through the relevant policies will be the standard to be promoted. From the commodity e-commerce platform, steel silver e-commerce has some practical experience can be used for industry reference, for example, is it possible to do self-employment as a platform for judging the standard of the enterprise, self-employment is trade, which conflicts with the third party attributes of the platform, affected by market conditions and price changes, prone to problems, and consignment is in line with the third-party attributes of the platform-type enterprises, do not participate in the market game, and only provide services for the industrial customers. Services; and then for example, the leading enterprises of the wind control model is not can become a standard, for industry reference, enterprise credit standard is not can also be promoted. Steelbank's e-commerce business relies on its parent company Shanghai Steel Union's 19 years of industrialization and data accumulation to form a strong underlying data matrix.

On this basis, Steel Silver E-commerce collects multi-dimensional indicators such as user information, trading behavior, market information, etc., builds an intelligent BCS risk control system based on big data and cloud computing, and introduces a perfect digitalized risk control model, which is used to carry out risk assessment of the platform's operation and management by means of visualized data monitoring, real-time risk warning, and the use of big data, in order to ensure that the transactions are safe and controllable. In addition, the steel silver e-commerce integrity sub-platform and the government public **** credit platform docking, and further market level data and government level data combined to establish a more accurate enterprise credit judgment. With its leading experience in the construction of risk control systems, SteelOne also participates in the construction of local and industry credit standards, such as the Shanghai Municipal Bureau of Quality and Technical Supervision's "Code for Evaluation of Business Integrity of Enterprises".

China Economic Times: In recent years, the capital market has become increasingly cold on the platform, the capital's attention to the platform of the next step in the development of the platform will have what impact?

Zhu Junhong: The high level of capital attention is definitely conducive to the development of the platform, but doing things on the ground is more conducive to the long-term development of the platform. Some of the platform's transaction volume in the short term to climb quickly, mainly by repeated transactions and false transactions, from the data can do rapid growth, but this model will be later problems, can not go far, so do not simply by the so-called transaction volume confused. Whether the platform can be long-term development, the core is not to burn money to tell the story, to provide valuable services to the industry, to be able to profit.

China Economic Times: China wants to accelerate the cultivation of new growth points and growth momentum in the field of supply chain, and proposes to cultivate 100 market players with global supply chain competitiveness by 2020, Steel Silver E-commerce is a national pilot enterprise of supply chain innovation and application, in the construction of the supply chain ecosystem, what has been practiced?

Zhu Junhong: Supply chain innovation should be combined with the real economy and risk prevention. From the steel silver electric business practice, in the construction of the supply chain ecosystem, we should focus on whether to do the four streams, through the control of the flow of goods, to prevent the flow of funds, information flow, bill flow of the idle, to achieve the platform and the linkage of the real economy. Only when the platform achieves the unity of the four flows can it realize a high degree of integration of finance and entities, rather than burying hidden risks. For supply chain innovation to pay more attention to whether to do the four streams, steel silver electricity supplier trading platform as the core to build a set of trading and settlement services, supply chain financial services, warehousing and processing services, logistics and distribution services, data and information services in one of the whole industry chain ecological services closed loop, to achieve the "four streams".

Steel silver e-commerce in 2015 began to test the water supply chain service innovation, effectively solving the steel trade business in the existence of the drawbacks, and can effectively control the transaction risk, improve the transaction efficiency, to meet the trade link between the parties, especially small and medium-sized trading enterprises in the actual transaction needs. The supply chain financial service of steel silver e-commerce is essentially based on the real steel spot trading scene. At present, the market influence is expanding and good economic benefits have been achieved. the scale of supply chain service business reached 29.147 billion yuan in 2018, up 114% year-on-year.

China Economic Times: in what ways will the platform be expected to play a role in the growth of China's economy and the formation of new kinetic energy? What are the current constraints to development, and how do we need to break through?

Zhu Junhong: the core of the platform's role in promoting China's economic growth is to enhance the efficiency of the industry, the platform can promote China's economic progress through technological advances, to achieve the conversion of old and new kinetic energy. From the perspective of steel e-commerce, the platform improves the transparency of the industry, the efficiency of both sides of the transaction after the transaction is significantly improved, the transaction of commodities is an ecological body, the platform in the supply chain service advantages have been revealed, through the platform can be done in four streams, the efficiency of the digitization will be higher. China has introduced a lot of policies to support the development of the platform, to put the measures into practice, such as in the supply chain financial policy support for the platform. The core of the future to break the problem is the construction of standardization, to determine the appropriate support standards, in order to promote the healthy development of the industry.