Direct competitors

Microblog fans 960,000, Tmall store sitting on 2.06 million fans. 2015 double twelve Tmall sales are still only 14 million, 2018 double twelve reached 22.28 million, an increase of 500%

150-500 people, more than 50 stores across the country

Registered capital of 5.5 million, 15 years to complete the B round of financing, eyeball check shows tens of millions of financing

Beastie average salary of about 5,000, store rent is generally in the 40,000 / month or so, the florist industry flower cost is also a big head, Beastie imported flowers are mainly imported flowers, a minimum of 4 times a month into the flower, based on the size of the store, the estimated cost of each flower cost of 2,000 -3,000, a month of 12,000 or so. In addition to these big head cost, the other about 30% or so, then the estimated monthly burn scale of 5000 300 +40000 50 +12000 * 50/30% = 13 million

According to the Tmall store evaluation, the positive feedback rate of about 90% or more, basically very few spit quality and value. Mostly based on price

Relying mainly on big data and story marketing

Relying on story, develop flower gift, is the so-called customization;

Relying on story to do viral marketing on microblogging, free access to a large number of traffic;

Relying on big data information technology, accurate targeting of the customer base

Beastie Pie is no longer just a florist, and at the same time

Beastie is no longer just a florist, it is also a buyer's store, and now it is also expanding its cosmetics store with the same name, gradually evolving into a comprehensive lifestyle brand

Beastie is not just limited to floriculture, but also carries out a diversified business, which is a general trend, but it is easy to lose the tail too much and too much miscellaneous lines of business, and the Internet giants have paid more and more attention to the offline experience stores, and a variety of other kinds of stores have become potential competitors of Beastie.