ITM is an innovative business model that synchronizes online shopping and physical store operations. In order to achieve synchronized operation, ITM mode must have cloud computing big data information support, therefore, a structural module in the ITM mode is ITM cloud computing big data module. Therefore, ITM big data is specifically referred to this module. In addition, the ITM model will transform the traditional brick-and-mortar stores into online and offline synchronization stores, completely changing the traditional business and marketing model, businessmen must use Internet thinking to re-construct a real and virtual "binary thinking" business. Therefore, "ITM store" refers to such a physical store. At present, ITM store only Sofia a brand in the do, and the brand is also the ITM model of the founding brand, ITM big data platform is also built by the brand enterprise, at present, ITM as an innovative business model is waiting for the approval of the relevant state departments. It is also the first and most successful innovative business model in China after the foreign business models such as B2B, C2C and O2O. The other can Baidu themselves to understand.