Sydney is Zhu.
Anchor cloth
Sunny Lin
under suspicion
evade taxes
, were fined 6553 1 10,000 yuan and 27,672,500 yuan respectively. It is reported that the two belong to the same family.
Chen Fan dianshang
Sydney is co-founder, chairman and CEO.
, and
Lin Shanshan is the first celebrity in the company to hatch independently.
The reporter of Aoyi contacted the company and said that he would not respond to the incident. Everything was subject to the subsequent statement of Sydney official Weibo. That night, Sydney and Lin Shanshan successively issued an apology statement, calling them "
Weak legal consciousness, accept punishment
Internet celebrities, tax evasion at both ends.
Be fined 10 million yuan
165438+1On October 22nd, the tax authorities in Hangzhou, Zhejiang Province revealed that Zhu and Zhu, the anchor of the online celebrity "Head of the Company", would be recovered for tax evasion, late fees and fines respectively.
65553 1 10,000 yuan and 27,672,500 yuan.
Subsequently, the relevant person in charge of the Inspection Bureau of Hangzhou Taxation Bureau responded to the relevant questions of the case, saying that the tax was passed.
big data
Two anchors were found to be suspected of tax evasion. From 20 19 to 2020, both of them converted their personal wages, salaries and labor remuneration into the operating income of sole proprietorship enterprises through a number of fictitious businesses, thus evading personal income tax.
In this process, these two belong to the e-commerce company-Fan Chen.
Chief Strategy Officer Li Zhiqiang
, then
Suspected of planning, implementing and helping two anchors evade taxes and interfering with the investigation by tax authorities.
. At present, it has also been investigated by the tax authorities according to law.
When the reporter contacted Chen Fan E-commerce, the company said: At present, it does not accept any interviews and does not respond to incidents. Everything is subject to the official Weibo of Sydney. In the evening, Sydney issued an apology statement, and two minutes later, Lin Shanshan also apologized. The two said that they had a weak legal awareness and accepted the punishment.
Tens of millions of fans
Be selected for Forbes elite list
This storm caused extensive discussion among netizens and instantly boarded the hot search of major social platforms. The influence is so great because of the popularity of Sydney and Lin Shanshan. As the first online celebrities who became famous in the development of e-commerce, they accumulated a huge number of fans and attracted a lot of money by opening Taobao stores and live broadcasts.
Sydney, in particular, had a love affair with Wang Sicong, the son of Wanda Group, which brought high traffic and enthusiasm to it. It is reported that on the day of the romance exposure, the fans of Taobao shop in Sydney soared by 4 million.
now
Sydney is the third anchor of Taobao Live after Li Jiaqi and Victoria.
. but
Lin Shanshan was also included in the 20 19 Forbes China list of 30 elites under the age of 30.
At present, Sydney is Zhu, Weibo has15.06 million fans, and Taobao live broadcast platform has 33185,000 fans. Lin Shanshan and Weibo have 9.5 million fans. Both of them read more than 6.5438+00,000 per day in Weibo, and their daily interaction exceeded 1 00,000.
According to the data of the Eye of the Sky survey,
Sydney is Zhu.
, not only Chen Fan's network celebrity, at present.
13 legal representative of the enterprise.
12 companies are shareholders and 7 companies are executives. Weibo was certified as the chairman of Hangzhou E-commerce Company. but
Lin Shanshan also served as the legal representative of eight enterprises.
, shareholders, 7 companies as executives.
Sky Eye Check: Business ties between Sydney and Lin Shanshan.
Both belong to Fan Chen e-commerce.
The company's total GMV exceeds 30 billion pounds.
It is reported that Sydney and Lin Shanshan have jointly established a company, namely.
Zhoushan Yu Yun investment partnership corporation
. According to Tianyan survey, the company is currently
Invested in Chen Fan, Hangzhou.
E-commerce limited liability company.
And Hangzhou Chen Fan.
The largest shareholder is Zhoushan Sydney Investment Management Partnership, of which Sydney holds 72.6438+05%.
The second largest shareholder is Sydney individual, and its individual shareholding ratio is 14.94%.
. So it can be concluded that,
Sydney should be the actual controller of Chen Fan.
Tianyancha
According to the official introduction, Hangzhou Chen Fan E-Commerce Co., Ltd. was established on 20 16, and is a company.
Network celebrity incubation e-commerce platform
Create an online celebrity economic ecosystem with "Red Man+Content Incubation+Independent Brand+E-commerce Operation+Cross-border Resources" as the core.
In 20 16, the company reached a cooperation with Sina Weibo, with GMV exceeding 10 billion yuan. Last year's Double Eleven, the total GMV of e-commerce in Chen Fan exceeded 3 1 100 million yuan, and its Sydney women's clothing brand ranked first in the category of Amoy women's clothing. This year, the total amount of GMV was also disclosed in the range of 30 billion to 50 billion yuan.
At present, the company has hatched.
More than 30 independent new consumer brands
, mainly focusing on women's wear, beauty products, baby products, home life. but
Sydney is co-founder, chairman and CEO.
Lin Shanshan is a CMO and the first red man to hatch independently in Fan Chen.
Claiming to build a fast fashion group
Internet celebrities who rely on their heads have encountered this storm.
In March of this year, Chen Fan completed the B round of financing, amounting to tens of millions of dollars; In April, the B+ round of financing was completed, amounting to tens of millions of dollars.
The total amount of three rounds of financing exceeded 205 million yuan.
Through repeated financing, it is enough to see the wildness of Fan Yan's e-commerce. Not only is it not satisfied with the content of e-commerce, but it also claims to be "expanding the live broadcast business at the same time and transforming into an MCN institution with incubation ability"
Kuai fashion consumption group
, to establish their own "fast supply chain".
The so-called fast fashion supply chain means "fixing production by sales" and adopting a spot system with highly timely market response, that is, in the design and research stage of new products, online celebrities will display new models on major social platforms, and then timely understand users' attitudes and needs, and then make adjustments in styles and colors and feed them back to the production end.
It is reported that Chen Fan has cooperated with more than 1000 manufacturers and upstream suppliers with rapid response capability, and the cycle from design to sales is only 20 days.
however
Sales-based production
Mode is not only good, but also fast-disappearing. Fan Chen's online celebrity brand has also been criticized by many people for its low cost performance and worrying quality. The reporter learned that in the black cat complaint platform, only
Sydney related complaints 198.
Many consumers complain that the clothes and bags they buy are of poor quality. Previously, the company was also punished by the General Administration of Market Supervision for producing and selling unqualified jeans.
Tianyancha
At the same time, an enterprise based on network celebrity economy
Hatching ability determines whether it has the potential of sustainable development.
. Light Source Capital, which participated in the financing before, said that Fan Chen got rid of its high dependence on a single red man, which was one of the reasons why Fan Chen attracted financing.
Fan Chen also claimed to have jumped out of the dilemma of relying on online celebrities. Co-founder Qian Yufan "Qian Furen" has publicly stated that he is confident that he has got rid of the quagmire of relying on a single online celebrity.
However, although Chen Fan has more than 400 million fans and more than 350 online celebrities. But apart from Sydney and Lin Shanshan, it seems that not many people can be called leaders.
Previously, the biggest competitor of e-commerce in Qian Fan was "the first Confucian-Chinese Holding Company of Internet celebrities" with Zhang Dayi as the core. These two are often pulled out for comparison, but with
In the Fan Jiang incident, Zhang Dayi was detonated by a third party.
, and
Ruhan Holdings also completed delisting on April 22 this year.
. The e-commerce that completed the third round of financing has surpassed the old rivals.
However, the e-commerce companies in Fan Chen still rely on the heads of online celebrities. What kind of fluctuations does this bad storm of tax evasion bring to their development? In the follow-up situation, Aoyi reporter will continue to pay attention.
Official website, State Taxation Administration of The People's Republic of China, People's Republic of China (PRC)
It is reported that in September this year, State Taxation Administration of The People's Republic of China website released a message, in order to implement the relevant requirements of Publicity Department of the Communist Party of China's "Notice on Carrying out Comprehensive Management in the Field of Culture and Entertainment", it will further
Strengthen the tax management of employees in the entertainment field, and increase the investigation and punishment of typical cases of tax evasion in the entertainment field according to laws and regulations.
Aoyi reporter Liu Jie