As the global e-commerce giant Amazon, also is the largest one of the United States online e-commerce company, located in Seattle, Washington, is going to run into big trouble again, according to reports related to the year 2021, Amazon was heavily fined, and fined a heavy 746 million euros for violating the European Union's data protection regulations.

Amazon faces the largest data privacy breach fine in EU history and has been fined 746 million euros ($888 million) for violating EU data protection rules.

Amazon disclosed the decision by the Luxembourg Data Protection Authority on July 16 in a regulatory filing. The decision states that Amazon's "processing of personal data does not comply with the EU General Data Protection Regulation." Amazon said in the filing that the fine was unfounded and that it would appeal.

Secondly, if you are an Amazon merchant, it depends on the specific situation

The three major phenomena of Amazon chargebacks

1, Amazon's policy and rules are complicated, and chargeback errors occur from time to time

Amazon's platform will often make appropriate adjustments to the platform's policy and rules in accordance with the supply and demand of the current situation. Correspondingly, on the basis of timely changes in the Amazon platform to comply with the policy, the phenomenon of fee withholding deviation occurs from time to time.

2, sellers rely too much on platform data, half-knowledge of the name of the fee

Amazon platform's big data analysis and specific details of the deduction, in many cases, it is difficult for sellers to understand, not to mention the use of specific actual orders to account for the analysis of the workload is too complex, and many sellers in the pursuit of the premise of the single explosion ignored the amount of deduction, and wait until the incident is over then go to the The situation is not easy to see the deduction.

3, the seller account payback rate is low, profit shrinkage is extremely serious

In recent years, the Amazon platform seller's payment rate has declined, the overall average by the original more common 55% down to 50%, or even lower. Hypothetically speaking, a seller sold a $100 order, and the actual amount of only $55, then the Amazon platform withholding $45 may be used for FBA warehousing, returns, commissions, and other specific details of the deduction, and sometimes also for some of the violation of the seller to charge a punitive warehousing, when the seller's actual payment rate is 55%.

Listing Amazon's main deduction rule details

Amazon's platform fee transaction types mainly include order payment, refund, buyer credit card refunds, Amazon mall transaction protection refund, delivery services, service fees, payments to Amazon and other types, and involves the seller's deduction of the main performance in the following areas:

1) FBA Logistics Size Chart Charges

2) Large Goods Inventory Configuration Service Fee

3) Standard Size Goods Inventory Configuration Service Fee

4) Monthly Inventory Warehousing Fee

5) Amazon Logistics Fee Charges (Standard Size Non-Media Goods)

6) Goods Delivery Fee