In the post-holiday period, many industries are experiencing an unprecedented difficult period, and now the overall market is gradually recovered, but want to return to the pre-holiday state, which requires major brands to make corresponding adjustments. To this end, as the world's leading cell phone brand OPPO has carried out a major upgrade of the market channels to accelerate the smooth recovery of the offline market, to achieve stable production as well as market growth.

For OPPO's familiar offline channels, in addition to continuously expanding the number of stores, but also carried out a major upgrade. At the beginning of the year has begun to take the initiative on the old, small, remote stores to redecorate and upgrade, to provide users with integrated services such as purchase, maintenance and experience, to strengthen the service items of the offline stores as well as optimize the experience.

At the same time, through the integration of the operation concept, OPPO will realize the comprehensive transformation and upgrading, in addition to the product side will also accelerate the expansion. Among them, at the 2019 OPPO Future Technology Conference, OPPO Founder and CEO Chen Mingyong said: in the future, OPPO will also invest 50 billion in R&D budget in three years, targeting the continuous advancement of cutting-edge technologies such as 5G/6G, AI, AR, big data and other cutting-edge technologies, and accelerating the process of commercialization.

In the 2019 World Intellectual Property Organization (WIPO) data, OPPO for the first time surpassed ZTE and entered the top five in the world. It is worth mentioning that Guangdong Opal Mobile Communication Co Ltd (0PPO), the only cell phone terminal company on the list, is enough to see the strength of OPPO!

With the arrival of the 5G era, OPPO has also made a layout in the IoT field for this purpose. In the 2019 OPPO developer conference, Alibaba artificial intelligence laboratory of intelligent hardware general manager Ru Yi said: Alibaba will work together with OPPO to promote China's smart home interconnection alliance, to further open up the level of device discovery, connectivity, and control, the two sides will also *** enjoy the AIoT ecological product research and development cases.

Liu Bo, vice president of OPPO and president of the Emerging Mobile Terminal Division, also announced that OPPO will comprehensively promote the IoT Enlightenment Initiative and open the HeyThings IoT protocol. Multi-protocol compatibility, local connection and multi-brand interconnection can be realized in the agreement. For the process of the product side, today OPPO has also launched a number of smart terminals such as OPPO CPE, OPPO Watch, OPPO AR glasses and so on. In the future OPPO will also do further expansion of the IoT ecosystem.

Of course, in the core business of the OPPO brand, smartphones are still the most important item. In the 5G era, OPPO has also launched a number of 5G smartphones, including the OPPO Find X2 series for the high-end market, as well as the "5G super player" Ace2, which is still very good in terms of market feedback.

In addition, in order to refine the market operation, OPPO also carried out a new round of personnel changes. The former OPPO global marketing director Shen Yiren will temporarily leave for health reasons, veteran Liu Lie took over and returned to OPPO. Liu Lie will then partner Liu Bo, continue to develop the competitiveness of the OPPO brand in the future market.

In summary, after the special period of OPPO, has realized the integration of the layout, for the core product line as well as the IoT ecological layout, will play an important role in the 5G era. Although the overall market is not yet fully back to normal, but with the continuous opening of stores, as well as 5G and IoT products can accelerate the process, the future of OPPO is worth looking forward to!