In the view of Zhang Zhili, a senior operation planning expert of the supply chain of Raiders, the most crucial core of the supply chain is to reduce costs and increase efficiency. We need to think about three major issues: First, how to build a high-quality warehouse and distribution network, inventory can be *** enjoy, the division of warehouses is reasonable, the preparation of goods does not pressure inventory, the big promotion does not burst warehouse, can better serve consumers, to achieve the balance of cost and service. Secondly, how to use more advanced supply chain capabilities to support the evolving new ways of business flow. Third, how to connect production, sales, and supply chain, and get on the fast train of digital intelligence business.

(September 22, Rogo network organized the "2020 (fourth) contract logistics innovation and development summit", this article is based on the scene stenography finishing)

Alibaba has a very large ecological map, in the front of the flow of commerce, the core e-commerce part of the Taobao, Tmall, etc., the local life services, including hungry, word of mouth, and so on. In the front end of the business flow, the core e-commerce part is Taobao, Tmall, etc., the local life services, including hungry, word of mouth, etc., and there are many layouts in online entertainment. Through these industries, we have done one thing, digitizing consumers, logging into applications such as Taobao, Alipay, Gaode Maps, Youku, etc. under one account system. At the back end, Ant Financial Services, Cainiao, AliMom and AliCloud provide basic services. These are all serving the "five new" strategy of Mr. Ma, new retail, new finance, new manufacturing, new technology and new energy.

Among them, the rookie has three logistics networks: the digital parcel network, the recent rookie parcel parcel invited a new spokesman Deng Lun, there have been 200 million users in the above send pieces to order, enjoy a variety of sending services; global logistics network, played a great role during the epidemic, the rookie in the backbone network also played a big role; the overall domestic supply chain, i.e., the intelligent fulfillment network.

The logistics backbone network of the rookie supply chain is built with all partners in the ecosystem*** Currently, there are 7 backbone networks in the country, distributed in 7 regions in China, covering more than 2700 districts and counties in the distribution network, and the next day delivery covers more than 1600 districts and counties, and the number of warehouses is 230+.

Linked to the theme of the conference - looking for certainty, my personal understanding is the need for insight, many things are not patting the head to decide, how to find the greatest certainty, based on the historical perspective of the future decision-making, which is to say that the construction of the intelligent supply chain of the bird.

We should digitize everything, including consumer behavior, the overall chain of business. What are the things that digitization can tell us? Digitization is a summary and precipitation of experience that can guide better decision making in the future. Tmall, Cainiao, has done a lot of work in this area, including through the Tmall Supermarket, retail pass store, Tmall platform on the many official flagship stores, and then the whole chain of data decision-making, end-to-end supply chain planning and fulfillment, passed to each link of the logistics.

Next, the most critical thing about the supply chain is cost reduction and efficiency, which is a very important topic.

How can we reduce costs and increase efficiency? Use digitalization and intelligence to transform the supply chain to create a new supply chain competitiveness.

On the supply chain revolution, the question now is how to build a quality warehouse and distribution network to better serve consumers and achieve a balance between cost and service.

And after doing this, is the cost necessarily low? Not necessarily. At present, 2C platform play more and more, including live, short video platform, everyone's sales strategy, sales methods more and more, everyone's days are really bad, the pressure on the supply chain is more and more.

Therefore, the medium-term question is how the supply chain can respond to the changes in the business flow side, and improve the effectiveness of the supply chain with better and advanced technology.

Now that growth is slowing in all industries, how do you cultivate good internal skills in a slowdown? It's a long-term question of making the supply chain a company's long-term competitiveness, rather than just saying that marketing is long-term competitiveness.

Under this issue, it's important to secure supply chain execution by how to get the goods out and make inventory more accurate, distribution faster, and rates lower, so that the digital platform can synergize with the marketing side, and make commerce flow and logistics one.

In the supply chain product matrix of RB, it contains Numerous Intelligent Brain, Numerous Intelligent Warehouse and Distribution, Numerous Intelligent Case, and Business Flow Linkage. The Numerical Intelligence Brain is a series of products launched by Raider Supply Chain to integrate today's cutting-edge technology, covering the complete scenario from warehousing to operation, and is the first choice for supply chain upgrading, which includes warehousing treasure, prediction treasure, decision-making treasure, and the baby army is the pronoun of these products.

Sub warehouse treasure, mainly network planning, according to the location of the factory, the distribution of consumers, the choice of the country's warehouses. Branches are not all products to be spread to each warehouse, will be based on the explosive and long-tail products, to take different strategies.

A mother and baby merchant's warehouse status simulation and optimization of the intelligent warehouse to share cases. The mother and baby merchants in the country divided into seven large warehouses, but the cost of cross-district and split orders is very high. Based on historical data, including analysis of product attributes and product order logistics attributes, combined with the merchant's costs and future forecasts, RB outputs an overall optimization plan.

We recommend that the merchant open a warehouse in East China, North China, South China, or East China, North China, Central China, open a warehouse in the form of collaboration with the bird, such as the bird to open a warehouse, self-built two warehouses, according to the trunk line cost, warehouse operating costs, distribution costs and corresponding time to make decisions. After the decision, it will also be based on the category to select the inventory distribution.

In this case, a year of just looking at the logistics of splitting the order will give merchants to save more than 13 million costs, which is the biggest gain. In addition, lower turnover days and lower cross-district ratios are additional revenue values.

Forecast treasure, to help warehouse merchants accurate prediction, fine preparation of goods, to ensure that the overall inventory capital chain to minimize the occupation, combined with the joint prediction of the marketing system to output replenishment program, allocation program.

Prediction treasure can predict the next 4-13 weeks, accurate to SKU, warehouse sales, will be based on hundreds of related factors to predict sales, which is the most accurate terminal data generated by the consumer image.

Decision Bao, not only is the visualization of the logistics control tower, or the overall control tower of the supply chain and logistics, can deliver real-time corporate changes, faster decision-making, so that every decision is based on evidence.

In the logistics supply chain screen of DecisionManager, it displays every key node KPI of the supply chain and its historical performance, such as the historical distribution of consumers, brand penetration in the region, sales data of each category in each region, whether there are problems in the fulfillment area, which products in the warehouse are not sold, whether there is congestion in the distribution problem, and whether there are problems of consumer experience and public opinion analysis, which can be passed to the managers in real time. All these can be passed to the managers in real time. And with Competitive Radar, you can benchmark industry best practices in all aspects of the supply chain.

This big screen, together with the binning and decision-making, allows the company to give merchants an overall business output.

The above is today's sharing, we are preparing for the new infrastructure of the whole of China's warehouse network, to use digitalization, intelligence, in a higher field of cost reduction and efficiency. This is like a person to do something, need to use the hands, brain, eyes three parts. The hand is the basic network that we have to build with you; the eye is the data center, which allows us to see how the history happened; and the brain helps us to make intelligent decisions for the future. Digital is the analysis and judgment of history, and intelligence helps us make better decisions.

How do you find certainty? Your realm and pattern determine the direction of your future development, of course, while you think about seeing and doing at the same time. Certainty is what we give ourselves, in the uncertain times, we have to do a good job of practicing the internal part, making us in the future uncertain environment, we can insight the essence, one step ahead of the others, more agile to adapt to the changes of this era, to do in this era to live in a better business and individual.

Author | Zhili Zhang

Organized | Logistics Salon

This is the author's personal views, does not represent the position of the logistics salon