CRM (Customer

Management) that is, customer relationship management, for business operations is a strategy to guide the full range of customer-centric business operations management, with the help of information technology as a means of re-planning and designing business functions and reorganization of the workflow to improve customer satisfaction and build a stronger enterprise The company's business is centered on the management of all aspects of business operations with the help of information technology.

The core value of CRM is to help companies win revenue and the future, which is mainly reflected in the following five aspects:

I. Reducing business costs

①Sales costs

CRM system can establish and inquire customer leads. Through the CRM system can easily get the key information needed to promote sales. This not only saves the valuable time of the sales staff and the company's cost of sales, but also significantly helps to improve the performance of the organization.

②Operational Costs

With a few simple clicks of a button, a CRM system allows you to pull up marketing reports or create a continuous display of statistical charts where you can track changes in marketing metrics over time in real time, which can help you create a virtuous marketing feedback loop.

③Office Costs

CRM systems provide companies with the functionality they need for daily office work, enabling them to work efficiently and effectively, reducing office costs and improving efficiency.

Second, to improve the economic efficiency of enterprises

CRM system can help enterprises analyze the channels and ways to improve revenue through the management of customer information, to improve the utilization rate of the enterprise's existing information, resources, technology, markets and so on.

CRM system can also be collected and analyzed through the off communication, purchasing and interaction information to deepen the understanding of the enterprise on the customer, in order to achieve the enterprise to enhance customer satisfaction, enhance competitive advantage, to create more loyal customers value.

At the same time CRM customer relationship management system will be sales, inventory, customer service, returns and other integrated management, reducing operating costs, improve the economic efficiency of enterprises.

Three, the realization of enterprise data *** enjoy

Information *** enjoy is also the value of enterprise CRM system. CRM system for the enterprise to establish a complete customer information *** enjoy database, realize the enterprise from the top down the overall information *** enjoy.

CRM system for ordinary business personnel also provides a convenient and effective customer information query function, through the analysis of customer data information, to help employees make the right decision;

At the same time, CRM system can instantly feed back customer demand information, to facilitate the business staff and sales managers to respond quickly to meet customer demand, consolidate, improve, enhance the relationship with customers and intimacy, which is important for the whole enterprise. This is a great value for the whole enterprise and the whole team to improve the sales.

Four, improve customer repurchase rate

The development of any enterprise can not be separated from the support of the customer, then the same, the customer also needs better service to reach a long-term cooperation.

CRM system allows salesmen to rationalize their time, do not have to spend time to analyze when to call the customer, send an e-mail, and do not have to wait for the customer's reply, the software can also be given at any time to give the most rationalization of the prompts, so that the salesman to identify the best time to contact the customer;

CRM system will automatically create a timed maintenance of the customer's tasks for the sales staff, so that sales personnel no longer worry about remembering the time for customers to return, building customer trust and increasing the repurchase rate of customers.

Fifth, intuitive data statistical analysis

CRM is very comprehensive record of key corporate data, and through the analysis of big data and statistics, to draw regular conclusions on the size of the customer, the industry, the volume of transactions, profit contribution, service, and other indicators for a comprehensive assessment, so that the managers of the enterprise perspective of the entire sales progress, sales process and sales results, and then make the

CRM is a method and process for acquiring, retaining, and increasing profitable customers. The use of CRM systems by companies not only helps them to manage the pre-sales process, but also the post-sales process, so that they can be organized.