Unlike many other new car-making companies, Evergrande is best known as a real estate company. Therefore, when a real estate company built cars, it still caused great controversy at the beginning. More than one person thinks that Evergrande builds cars just to make money, and that Evergrande will not build cars seriously. But what Evergrande has done since it announced it will build cars until now has made many people feel that Evergrande has the ability to build good cars.

Other companies with strong car models are very low-key, but Evergrande is very low-key

At present, most of the new car-making companies in China are very low-key.

The reasons are as follows. First of all, new car-making companies are in the spotlight, and public opinion, including media attention, is relatively high. Once you act in a high-profile manner, if something goes wrong, public opinion will put a lot of pressure on the brand, which is not conducive to the long-term development of the brand.

Secondly, the automobile industry is an asset-heavy industry. Even for some established automobile companies, the failure to develop one or two models will put the entire company into financial crisis, let alone a car manufacturer with no experience in car manufacturing. A new power company. Therefore, for new car-making companies, the most important thing at present is to focus more time and energy on product development and production. For brand promotion and dissemination, we mainly rely on word of mouth among consumers rather than advertising.

Third, new car-making companies need continuous financing and expansion in their early stages of development. They do not have strong financial strength like traditional car manufacturers, and traditional car manufacturers have natural advantages in after-sales, while new car-making forces have natural deficiencies in after-sales.

So the current new car-making companies in the Chinese market are actually following the old path of Tesla, which is to focus on product research and development, detonate the market with one or two popular products, and gain Consumer recognition, while actively expanding. Although Tesla is very popular now, Tesla was also very low-key in the first 10 years of its development.

But Evergrande Automobile has taken a completely different path from other new power companies, and has been very high-profile from the beginning. Of course, this is also due to the fact that Evergrande was born in a real estate company and has considerable financial strength.

However, in such a short period of time, the entire process from research and development to production can be quickly established, and even completed within one or two years, which has taken many established automobile manufacturers more than ten years. It took more than 20 years to complete the road, which is still hard for the public to believe. But recently on the Internet, we have seen the organizational structure of Evergrande Automobile's global R&D. It gives the impression that Evergrande Automobile has a very high starting point and has really spent a lot of money on automobile research and development.

Among Evergrande Automobile’s researchers at the Global Battery Research Institute, many are from South Korea’s Samsung, LG, and SK. It even gives the impression that Evergrande Motors has summoned all the most advanced R&D personnel and engineers in South Korea for battery research and development.

We also know that among the world’s largest new energy vehicle battery suppliers, CATL is more powerful in China, Panasonic is more powerful in Japan, and Samsung, LG, including SK in South Korea are all It is the world's largest supplier of new energy vehicle batteries. A considerable part of the batteries used in the domestic Tesla Model 3 are batteries provided by LG.

Evergrande Automobile, which is not short of money, has summoned very powerful professionals from around the world to conduct battery research and development. From the personnel structure point of view, a super team has been formed. It is not difficult to imagine that Evergrande Automobile will have rapid technological accumulation and breakthroughs in new energy vehicle batteries in the future.

In the future, Evergrande Motors will definitely develop in the direction of new energy vehicles, so batteries are the top priority. In addition, cars also involve all aspects. Therefore, Evergrande Motors has recruited R&D personnel from Dongfeng, Geely Automobile, Siemens, Chrysler, BAIC, GAC, General Motors, Qoros, NIO, Ford, and many other manufacturers.

So why does Evergrande Automobile have such a high profile?

First of all, I think that the first wave of new car-making companies that have emerged has already taken shape. They are NIO, Xpeng Motors, Li Auto, and WM Motor. Most of these companies have already They have been launched in the United States, and some are about to be launched, so Evergrande Automobile's start time is relatively late. Therefore, if you want to strike later, you must fully demonstrate your strength. Otherwise, you will easily be eliminated by the market, and the market will not be able to accommodate so many new power companies.

Secondly, it can be seen that Evergrande Automobile wants to compete differentiatedly with other new power companies. Consumers generally feel that most of the new power companies are still in the financing stage and have relatively low risk resistance. A car often lasts 5 to 10 years, so if a new power company goes bankrupt, the vehicle's value retention rate, including future maintenance and repairs, will be a problem. However, Evergrande Automobile has relatively strong financial strength and is therefore able to withstand risks. It is also relatively large, which can alleviate consumers' concerns to a certain extent.

Thirdly, consumers already think that NIO and Li Auto are unreliable, but the founders of NIO and Li Auto were both in the automobile industry in their early years, so they have The needs of users are relatively clear, but Evergrande Automobile itself started as a real estate company and has no experience in automobile manufacturing. Therefore, by showing one's strength in such a high-profile way, it is also showing to consumers. Evergrande does not build cars casually, nor does it want to make money, but wants to build cars well.

So after looking at the above pictures, do you still think that Evergrande builds cars just to make money?

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.