With the arrival of the times, subverted the profit model of the traditional industry, everyone is focused on the Internet . The arrival of the era of big data a few years ago, providing a wider range of data analysis for all walks of life . So is big data?

The encyclopedia gives this description of Big Data:McKinsey Global Institute defines it as a collection of data that is massively beyond the capabilities of traditional database software tools, with the four characteristics of large-scale data size, rapid data flow, diverse data types, and low value density.

Big Data Big Data, the core is still data. Before learning big data technology, we must first understand the nature of big data data.

First of all, whether it is corporate behavior, government decision-making or personal culture and psychological cultivation, judging everything in the world, insight into the magnificent cosmic changes and spatial and temporal changes, should be embedded in the data-oriented thinking, if you can not understand this, you must consider their suitability to the direction of big data.

Secondly, researching and developing most data is useless and harmful, the process boring and the value of the data uncertain. However, it is possible to make the most of the data by utilizing good methods and simple rules. Otherwise, learning to develop big data loses its meaning.

Finally, it is important that people of all kinds working with Big Data always consider and realize the word association when thinking about data. The first is to find out how the data is related to the data, the second is to process the data from automatic generation to transmission and storage, the third is to process the mining, the formation of valuable circulation transactions, and finally back to the generation of the source data and its collection process for the purpose of regeneration. All aspects of this cycle is essential to establish a long-term sustainable mechanism of cooperation and trust between people.

Big Data is not just a single piece of data, it is ubiquitous data.