Da Joy City is a centralized enterprise. As a central enterprise, Joy City actively fulfills its responsibilities as a central enterprise and constantly adjusts its thinking to achieve sound operation. Despite the gradual recovery of commercial real estate after the epidemic prevention and control stepped into normalization, the number of shopping centers larger than 20,000 square meters opened nationwide in the year 2020 was less than 300 due to the impact of the epidemic, a year-on-year decline of nearly 40%. Even under the unfavorable market environment, both Anshan Joy City and the first Spring Mile project, Beijing Daxing Dayue Spring Mile, were successfully opened in 2020.

Development model of Joy City

Deeply adhering to the development model of "two wheels and two cores", Joy City Holdings has been developing steadily with the dual-wheel drive of "holding+selling", and steadily with the dual-wheel drive of "product+service". With the dual-core empowerment of "product + service", it continuously creates new value growth points. Positioning itself in the strategic direction of "city operator and good life service provider", Joy City Holdings shoulders the corporate mission of "creating sustainable value in the city and pursuing sustainable happiness", and strives to become a creator of good life in the city with more sustainable development capability. In the field of commercial real estate, Joy City Holdings has successfully built Joy City.

DaYue Spring Wind Lane and Xiangyun Town are three product lines with fashionable and trendy brand positioning, taking young middle class and mature middle class as the core customer groups, and realizing refined operation through continuous innovation of offline scenario experience and big data system, which have now been deployed in more than 10 cities across the country, with a total number of more than 20 projects under operation and construction, and have become a star force leading the upgrading of consumption and lifestyle of the urban residents.