Recently, takeaway platforms have been promoting the marking of meal portions by merchants, and promoting small portions and half-portions for dining environments such as "one-person meals". Consumers can choose to order the right portion to meet their needs and avoid unnecessary waste. Meituan takeaway big data show that since August this year, the sales of small portions of food increased by about 30% compared with July.
From a businessman's point of view, promoting small portions and half portions not only avoids waste, but also boosts sales. "A 9-piece birthday cake can be eaten in nine different flavors, allowing consumers to spend the same amount of money and eat more flavors of cake to avoid waste."
Consumers want to taste more flavors of cakes, and a cake product with too large a portion often leads to waste, said the head of a Beijing-based confectionery brand. Recently, the enterprise has introduced more small-sized products and lowered their selling prices, a move that has not only helped consumers save money on spending, but also boosted sales through price advantages. Currently, the business has seen sales of some of its popular cake products grow by as much as 60 percent, with a corresponding increase in revenue.
Meituan is doing this by, first, using big data to enrich and improve the dish information of online set menus, adding salty, sweet and spicy taste information, including information on the grams of the dishes, and standardizing the delivery to consumers online. The second is to increase the single dish and small portion dishes set meal, set meal grading more fine, reduce the trial and error cost of consumer ordering. According to incomplete statistics from the Meituan platform, the packing rate of user consumption packages is 15% to 20% lower than the packing rate of single-order meals. Third, the takeaway platform should focus on collecting and analyzing consumer feedback and evaluation to help merchants adjust and anticipate the demand for dishes, and reduce the stocking of goods at the time of stocking up