Every store has a target customer group, Taobao official will analyze the shopping behavior of buyers to allocate traffic to the store, in fact, this is the first two years of Taobao launched a thousand people.

Consumption level, gender, age, behavior, geography, shopping time, climate, and so on. Alibaba's big data can analyze a person very thoroughly. This officially called crowd labeling

The following to talk about how to do accurate positioning, in fact, we will analyze the store when we open their own products, the market positioning of their own products is what, the target customer is which part of the people. After analyzing these things, we can be based on these positioning of the store decoration design to do more to cater to the target group. The following we can use the official tool: through train to carry out crowd promotion, through train inside the data we want, including the above mentioned, consumption level, age, gender, etc. to do accurate crowd promotion, of course, drill show also has the same function.

There is one more thing to mention is the customer operation, every customer who has made a deal can be found inside the customer operation, the customer will have the crowd label for us to analyze, so that the next time we need to do the activities can give priority to these customers to issue coupons.

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