WeChat public number
Traffic display platform: WeChat app
The traffic source of the public number article basically comes from the internal function traffic of the WeChat app, and for the external search traffic, it can only be searched in Sogou search engine at the present time, and other search engines, such as Baidu, Google, 360 and other search engines, can not be included in the WeChat public number article. As early as 2019, WeChat's daily users have reached 1 billion, the flow is naturally huge, but if the account does not have a sufficient number of fans, and failed to be included, then it is basically difficult for the new number to have a good flow.
Public articles in WeChat traffic sources, there are three main aspects:
First, from the user subscription to read
Second, from the user forwarded to the circle of friends WeChat group
Third, from the user in WeChat search keywords generated by the traffic
Headline
Traffic display platforms: today's headline app
Today's headlines compared with other old big manufacturers, news article content to algorithmic distribution is known, but also rely on algorithmic distribution of this core competence, in the gap between the giants to stand out.
The public data that can be accessed online now is the analysis of Yiwang data estimates that the monthly activity of today's headline app in 2019 is probably in the range of 200 million to 300 million to the order of magnitude
The traffic basically comes from within the app, or the social risk of the user.
Baike
Traffic display platform: Baidu search, Baidu app
As Baidu's content creation platform, Baike naturally becomes the focus of Baidu's traffic support. The user's search in Baidu, Baike number of relevant search weight is also increasingly high. Before the rise of the media, Baidu search results, mainly the inclusion of the content of the site. In the various Internet companies have created their own creators platform, and the content does not give Baidu included, the Internet information has become a variety of platforms island information. So the birth of Baike is just a matter of time.
The mobile Internet era, compared to the previous Internet, a variety of self-media accounts to replace a variety of websites, enterprises and individuals to display content information carrier.
Baidu search, as the largest Chinese search engine, gives to Baike's traffic is also huge. From the search results, Baidu search is also more and more Baike related articles will be prioritized to display in the search results.
Big Fish
Traffic display platforms: uc browser, Youku, and other products of Alibaba
Big Fish, as a creation platform of Alibaba, the content can be distributed to uc browser, Youku and other major channels. According to its official website, the created content can be distributed to quark, shenma, jiuyou, sports, health, movie industry, taofan ticket, alipay, koala, tmall elf, taobao, tmall, aliyun, nails, box, damei, feipu, word of mouth, shrimp rice, other external channels content products, etc..
Penguin
Traffic display platforms: Tencent Watch, Tencent News, Tencent Video, Tencent Microvision, Tencent Sports, etc.
Penguin, as Tencent's content creation platform, compared with WeChat public number, can be distributed through a more diverse range of channels, which almost includes Tencent's major content platforms. The traffic source is extensive.
Other platforms:
NetEase
Traffic display platform: NetEase news app
Sohu
Traffic display platform: Sohu news app
Interesting headline
Traffic display platform: Interesting headline app
Traffic display platform:
Fast transmission
Traffic display platform: 360 search, 360 browser, 360 other products
A little number
Traffic display platform: a little information app
Microblog articles
Traffic display platform: microblogging, sina news