In 1995, Carrefour China's first store landed in Beijing, knocking on the door of China's retail industry; in 2019, Suning heavily merged with Carrefour China. Recently, Carrefour, which is integrated into the Suning family, is about to celebrate its anniversary, and more and more Suning supply chain, Suning membership system, Suning logistics ...... and more Suning system business units are being integrated into Carrefour. And in the opinion of industry experts, the two sides grinding a year, force proved that digitalization is to assist the traditional stores breakthrough weapon.
Suning + Carrefour, in this year has produced a series of profound chemical reactions. 2019 before Carrefour, there have been several attempts to keep up with the wave of the Internet, but the results are lackluster. In the recent year, Carrefour has turned around quickly in the Chinese market, and Suning is the most important helper.
More consumer scenarios are being built out, for example, Carrefour and Suning sports boards are combined, and you can order fried chicken and beer while watching a soccer match, and the ready-to-eat Carrefour fried chicken and various brands of beer will be delivered to your hands on time.
Through a set of figures, it can be seen that this year, Suning with Carrefour proved: 1+1>2.
In the fourth quarter of 2019 Carrefour realized a single-quarter profit for the first time in seven years, and by the first half of 2020, Carrefour realized two consecutive quarters of profit. In the first half of 2020 performance report released by Suning.com, it shows that from January to June, Suning.com realized a merchandise sales scale of 194.098 billion yuan, of which the online sales scale was 134.796 billion yuan, a year-on-year increase of 20.19%, and the online sales scale accounted for a sustained increase to 69.45%.
This year, Carrefour is running fast in China, and the traditional retailer's hypermarket business is in need of innovation and change, and Suning is the kinetic energy provider; Suning took the core resources of the whole group's business and bet heavily on Carrefour, and the two **** the same as creating a brand new scenario for consumers to consume.
For Carrefour, which has high-quality offline resources, Suning's strengths in cutting-edge technologies such as AI, big data, cloud computing, and blockchain will be a new engine for its digital transformation. Carrefour China joined Suning the first thing is to realize the breakthrough butterfly change through digital transformation, including the integration of the two online systems, supply chain and commodity system integration.
Carrefour will have 47 million members and Suning members through, Carrefour original member users can be transformed into omni-channel users, so that consumers can fully feel the full scene of the shopping experience. Based on the membership system, Carrefour has upgraded its "self-service cashier system", which allows consumers to save time and improve the efficiency of the store through the payment method of "independent code scanning".
Carrefour entered China in 1995, creating the era of the "one-stop shopping" hypermarket. With the rapid development of China's retail industry, the user's consumption demand tends to be variable and stratified, which puts forward new requirements for one-stop shopping, that is, one-stop shopping to meet the diversified needs of users. The direction of Carrefour's upgrading is precisely from homogenized one-stop shopping to upgrading and transforming to meet users' multi-level and multi-scenario needs. In the year of joining Suning, Carrefour has begun a positive and fruitful exploration and practice.
At the end of July this year, the upgrading and remodeling of Carrefour's Beijing Shuangjing store was completed, involving the adjustment of basic displays, upgrading of services, the addition of Li Ziqi's snail powder and other net red food, and the introduction of Ziguangyuan, Cheapfang and other long-established catering. This means that Carrefour's North China store renewal program has officially started, and will complete the renovation and upgrading of 41 stores in North China in the next three to four months.
The Ziguangyuan, which debuted in a shop-in-shop mode, has become more glued to customers after it was stationed in Carrefour Shuangjing store. The store makes and sells Ziguangyuan's special snacks on site, such as beef in sauce, fried chicken, sesame seed burrito, fried cake, etc. "We hope to build a docking platform hand in hand with Beijing's long-established brands to carry out cross-border cooperation between the restaurant and super, and to provide a wider range of goods for the store's existing customers. At the same time, we hope to attract more customers to our stores through the influence of old brands," said a Carrefour official. Carrefour relevant person in charge said.
At present, Carrefour Beijing is synchronized with Cheap Square Group to discuss the introduction of more than 10 old Beijing brands under its banner, such as one place, old Zhengxing, Jinfang, etc., and will strive to build a "street of old Chinese brands" in Carrefour stores in Beijing.
In this remodeling, Shuangjing store also pays special attention to the details of service. The two entrances are set up pet storage, consumers can shop for pets in the door of the cage. After entering the store, there are some changes in the display of goods, in the store's prominent position, this year's fire of the whole network of Li Ziqi snail powder, cocoa velvet flavor Zhong Xuegao, Hankou two factory soda, A Huatian milk malt solid beverage products such as the new debut.
It is reported that along with the iterative upgrading of stores, Carrefour will continue to introduce new products, so that consumers can not only see and touch offline, but also in-store live experience to the latest netroots products, the first time to "electrocute" netroots new products will become one of the main content of the future iterative upgrading and transformation of the Carrefour stores. The company will also provide one-key ordering and one-hour service to consumers.
According to Carrefour's responsible person, the core of the store renovation is the transformation of goods, but also enhance the store services, and promote the integration of online and offline, such as the store on some of the large items that are not in the usual range of online sales, not easy to carry on the line of home services, can be delivered to the door. It is also reported that the Carrefour store remodeling involves 41 stores in North China, according to the location of different stores and services to different groups of targeted, to create "a thousand stores, a thousand faces", is expected to be completed in the next three or four months, the transformation of all stores.
According to Carrefour China CEO Tian Rui revealed that after the integration, Carrefour and Suning digital transformation of the two sides has been basically completed, the current Carrefour in accordance with the user is far, in the middle, close to the three scenarios and the layout of the business district, to determine the "1 + 2 + 1" business plan.
1 is the Carrefour Community Life Center in the far field, with an area of at least 15,000 square meters, and a radius of 3 to 5 kilometers.
2 refers to the mid-field community standard supermarkets and select stores: community standard super area of about 1000-2000 square meters, based on medium-sized community community business body, radiation radius of 1 to 1.5 kilometers; select stores based on shopping malls, with an area of 4,000 to 5,000 square meters, radiation radius of 1.5 to 2 kilometers.
The last 1 refers to the near-field community fresh food store, based on the user's doorstep, with an area of 500 to 800 square meters, and a radius of 0.5 to 1 kilometer. This is also Carrefour's newly developed business.
At the same time that the commodity system is open, Carrefour is also online in Suning E-shop, which directly connects Carrefour China's warehouses and stores with the user needs inside the Suning E-shop online APP, realizing the opening of its pattern of three different scenarios from the near-field, the far mid-field to the far-field.
Carrefour not only constitutes the closest scene to consumers with the neighboring Suning Eshop, Suning Plaza, Suning Store, Red Child Mother and Baby Store, but also connects with other business forms within 3 kilometers of Suning, making the "1-hour scene life circle" richer, more complete and more grounded.
In the new retail market update iteration, the fresh field has become a hot meat and potatoes. As we all know, fresh food belongs to the high attrition rate of goods, distribution costs are also very high, so for Carrefour fresh food stores cost and control difficulty is a small challenge.
But Tian Rui is full of confidence in this, "Fresh food does have many challenges, many fresh lack of standard products, but our standard products realize the ability to be strong, there is a perfect fresh supply chain, which is an advantage. In the future, we will combine Suning FMCG retail cloud, consider opening more front warehouses, upgrade to home business."
On August 8 this year, Carrefour formally launched the food basket channel, making every effort to protect consumers' fresh food consumption needs. Consumers can buy food such as rice, flour, grain and oil, dairy baking, aquatic meat, vegetables and fruits with one click through platforms such as Suning eShop APP and Carrefour WeChat mini program. Orders within 3 kilometers of the store can be delivered to your home in as little as 25 minutes, and the business covers Carrefour stores nationwide.
It is understood that the "1 hour delivery" service, covering the store around the 3 kilometers of the living circle, so that the public do not leave home to enjoy seasonal fresh food, food and oil seasoning and other intimate home services. In addition, thousands of Suning stores can be linked with Carrefour stores to improve the last 1 kilometer distribution network, which not only improves the efficiency of the home mode, but also saves logistics costs.
On February 10 this year, the new version of the Carrefour small program, to the home business from the current store "3 km 1 hour" to "10 km half-day", and then "one day, three sends "The service is being upgraded, the reach is expanding, and the service categories are also being enriched. At present, the average proportion of 1-hour reach sales in all stores has reached 10%, and the total number of users of Carrefour's small program has exceeded 8 million.
As a testing ground for Suning's scene retailing, connecting Carrefour China's merchandise system with Suning's merchandise system is a big thing that Suning has done to transform Carrefour China.
In response to the homogenization of commodities, Carrefour has streamlined its commodity categories through online big data analysis, selected 2,000 net red items, and offline through situational display samples to create young, fashionable and personalized labels, and at the same time extended them to online channels relying on the existing Carrefour apps of Suning and Carrefour, and the Suning E-shopping APP to strengthen the new scenario of off-store sales.
On the commodity side, Carrefour supply chain access to Suning Xiaodian, suppliers supply to Carrefour and Suning Xiaodian at the same time, Suning Xiaodian will add more than 30,000 commodities, greatly expanding the SKU types, effectively improving the rate of commodity satisfaction, Carrefour has become the Suning online supermarkets and Suning Xiaodian's "big back".
After the digital upgrade, Carrefour and Suning Tesco APP, Suning small store unified into a supply chain system, the two sides of the procurement, warehousing and distribution, logistics and other unified control and realization of the day distribution, greatly improving the efficiency of the supply chain.
The supply chain opening of Suning small stores is only the first step, Carrefour planning to go online within the year Suning FMCG retail cloud open system. Retail cloud from the original electrical appliances, expanding the integration of Carrefour's supply chain. For example, Carrefour has cooperated with some regional supermarkets in Guangzhou to supply imported products, red wine and other goods.
From the national standardization to the "thousands of stores, thousands of faces" to the supply chain integration and opening, Carrefour once again with Suning scene retail service capabilities. At the level of supply chain integration, Carrefour China's existing store network layout in primary and secondary cities are gradually integrated with Suning's supply chain, and the mutual synergy of the supply chain's advantages will continue again.
According to Carrefour's management, Carrefour will further develop its supply chain platform and open up its supply chain to the couple's wives' stores in lower tier cities, extending its scene retail service to the end of the retail industry.
The past year has been a year of new life for Carrefour China.
As Zhang Near East, Chairman of Suning Holding Group, said, "Retail is a marathon without a finish line." In this protracted battle, Carrefour has an inherent advantage, and we have reason to believe that in the future, Carrefour China will continue to adhere to its original intention, embrace new technologies, and actively explore the new path of retail development together with Suning to provide consumers with better products and services.