5 minutes easy to get the website data analysis

Here read a lot of masters of the article, found that the write website data analysis of the special less, so now there is this article. In the era of big data today if you are still buried in the hair chain, make the whole pseudo-original article, then you really should put down all the hand to rest. Throughout the Internet, which is not relying on data analysis to adjust their own products, so our website should also begin to enter the era of data analysis, timely discovery of the site's own problems, and then targeted to solve the problem, rather than blindly rely on guessing, the following Taiyuan seo learning network to give you on the dry goods - 5 minutes to easily get the site! The data analysis!

1, to learn to find clues in time

Many times, we engage in seo is not waiting for the problem out, the problem is amplified to solve, but in the usual dribs and drabs through our experience to find small problems, for example: my Taiyuan seo learning network traffic appeared to slide is to rely on these small details to solve the problem. With these problems we carry out website data analysis will make the problem become simple and direct.

2, website data analysis should always pay attention to pv, uv, ip, bounce rate

From the Baidu statistics tool can be clearly seen in the background of our website pv, uv, ip, bounce rate, why Baidu will put these data in the background of the most conspicuous position? Smart seo has guessed, Baidu now for the overall weight of the site to determine one of the basis is derived from these important data.

Usually uv is greater than ip, and pv is a multiple of uv, imagine, if the bounce rate in more than 90%, the site is basically waste, baidu will think your site on the user experience at all, directly to the weight of the other people it, the final result you know!

3, website source analysis, geographical distribution is the magic weapon

In general, our website's external links do not necessarily the more the better, but the higher the quality of the better, then the quality of where can I see it? Is it from the Baidu webmaster tool? If you have to think this way, if you think, I can not stop you! Baidu statistics from the source of the analysis can see which of our website is the largest flow of external links to the entrance, after the analysis can be targeted to the flow of large entrances to adjust the amount of releases, and the flow of small entrances can be given up, after all, we are less than enough people, limited energy well!

The geographical distribution is the same reason, if your site is to do product categories, then the geographical distribution is very important, such as the Guangdong people searching for your products most, then it is not the keyword distribution should be aimed at the Guangdong region? Now understand?

4, must analyze the visited pages, landing pages and search terms

These three data should be said to be the entire site data analysis of the finale of the show, because we have to make accurate station layout and page adjustment have to rely on these three data.

Analyzing the pages visited can be analyzed to find out which pages of our website are the most popular among users, which can show how well the promotion, external links and internal links are doing, and analyzing the search terms can be concluded that users now like to enter our website from which words.

Landing page data analysis can reflect the site of the external links, promotional links, and the site is now the effect of ranking, if the site does not have keyword rankings, you can use this to speculate on our promotion, the effect of external links to do how.

We can also analyze the search terms which keywords bring us traffic, as well as access to the page is which, access to the page of the bounce rate is how much, is not supposed to promote this page to help it improve rankings.

5, analyze the page click map and page upstream and downstream

Page click map believe that we have set it, but what is the real use? Definitely not let you see if you are color blind so simple. The use of page click map can adjust the layout of the home page of the site, the redder the color of the content should be placed in the position of the most likely to be seen by the user, the lighter the color of the content should be placed down. And content with few or no clicks can be removed from the home page.

Page upstream and downstream is mainly used to analyze the trajectory of the user browsing web pages, we probably from the upstream and downstream data can be found in the user clicks on the most articles is which one, as well as which pages of the bounce rate is high.

Summary: the charm of data analysis is common people can not feel, if your site in the middle and late or voucher feeling to do, then you are equivalent to the blind man feeling the elephant, your site ranking can only look at the luck of the draw.

The above is what I share with you about 5 minutes easy to handle the website data analysis, more information can be concerned about the Global Ivy to share more dry goods