Data factor marketization is expected to bring enterprise value revaluation. The impact of data factor marketization on enterprises data factor marketization is expected to bring enterprise value revaluation, data factor market enterprises of new unfair competition and monopoly behavior on the order of market competition is prone to cause obvious impact. The market-oriented trading of data elements should follow the basic laws of the socialist market economy and use the means of price regulation, and data element is an economic term. Data elements formed by big data, both from personal clothing, food, housing and transportation, medical care, social and other behavioral activities, but also from the platform company, the government, commercial institutions to provide services after the statistics, collection, etc., it is often difficult to determine the property rights attributes of data elements.