On January 7, Tencent WeTest's "2018 China Mobile Game Quality White Paper" was officially released, focusing on data collection and in-depth analysis from the most sensitive quality perspectives of the player experience, such as market hardware, compatibility, client performance, server performance, security, player word of mouth, and small games, which objectively reacted to the status quo and changes of the 2018 China mobile game research and development market.
Observing from the game category, during 2018, there have been a lot of products digging up on boutique and diversification.
Role-playing, action, and strategy games still account for 60% of the Apple App Store. Role-playing games and action games continue to decline, but strategy games still account for 17% of the total. These headline game categories have entered a quality-driven inventory phase, and are characterized by boutique, segmentation, and diversification.
At the same time, the mobile gaming market is also characterized by a richer diversity, with games covering a wide range of gameplay, such as "tactical sports", beginning to reach the mainstream stage. More vertical segments have been derived from 14 types of games, including simulation games, family games, and tabletop games, which are beginning to emerge. On the other hand, small games with lightweight, point-and-click gameplay have also begun to show more energy.
Meanwhile, the iteration of mobile hardware devices accelerated in 2018.
Screen-wise, though, 16:9 devices are still mainstream. In addition, "banghai screen" "full screen" and other shaped screen devices to cover the population more occupy about 7% of the market. These changes from the user demand and technology development, the same game developers in the game compatibility, client, server, security and a series of adaptations put forward higher requirements.
The development of market demand coupled with changes in external hardware has brought new opportunities for game developers, and if you want to win at the project stage with limited resources, you need to accurately grasp the ever-changing aesthetic needs of users. The only way to turn the tide in 2019 is to master the problems that occurred in 2018 and embrace change.
Top 100 models game comprehensive performance data published, client problems players are most sensitive
(client problems include: login, flashback, update, download, installation, start, hardware and compatibility problems)
Therefore, for the Tencent big data statistics of the TOP 100 Android
The first public Tencent handheld game performance data, tactical competition game server pain points synchronized exposure
In 2018, according to the Apple App Store game best-seller list can be seen, the oligopoly effect is still obvious.
And for these highly competitive product benchmarks, developers can't get a detailed grasp of the relevant data, so it's even more impossible to find the direction of optimization.
In order to promote the establishment of handheld game industry standards, and to assist the industry in optimizing performance, Tencent WeTest has for the first time disclosed the true performance data of Tencent games, including tactical games, MMORPGs, sports games, and other mainstream categories of games.
Based on Tencent WeTest's big data statistics on Android products, an average of 10.1 compatibility issues were found for each test, with display anomalies and Crash issues accounting for more than 70% of the total. In addition, 14% of them are functional problems.
With Android models with higher memory, fatal problems such as APK crashes and failed installations are significantly lower compared to 2017. However, the emergence of shaped screens in high-spec models has led to frequent UI anomaly issues.
Among mobile APPs, games have always been the hardest hit by security vulnerabilities.
Tencent WeTest compares the security of handheld games during the R&D period with that during the operational period, and finds that the latest problems are:
First, highly interactive games are still a hotbed for plug-in vulnerabilities;
Second, game vulnerabilities in the R&D period that are not solved will lead to multiple plug-in variants during the operational period, which can seriously affect handheld games.
And the data shows that the most fatal plug-in problem, "brush props" for the handheld game research and development period of the most security holes, customized plug-ins and general modifiers, is the handheld game operation period of the outside network of the common way to cheat. In addition, the fatal security vulnerabilities that existed during the R&D period of the handheld game will be significantly expanded due to the high yield during the operation period, with the percentage rising from 34% during the R&D period to 50% during the operation period, so developers will have to take precautions during the R&D period of the handheld game to save up for a rainy day.
Comprehensive analysis of small game testing difficulties, functionality and adaptation is the mainstream problem
2018, is the first year of the explosion of small games, but also a year of boutique small games, heavy degree.
From the proportion of on-line products of small games, the role-playing category occupies 26%, and the casual puzzle category occupies 24%, and in the second half of 2018, some heavy game types of strategy wargames and chess classes began to appear in small games, and heavy games are not without opportunities in the small game market. And from the observation of the product itself, small games are currently developing towards boutique lightness.
Compared to the general test module for handheld games, small games have relatively independent test content.
Relying on Tencent's experience in small game development and case studies, the whitepaper shows that functionality issues and adaptation issues dominate small game testing, while performance issues account for 16% of the total.
According to the performance statistics of small games, 6%-7% of users were lost due to long game loading time, and the loss of small game users was directly proportional to the loading time. As a result, Tencent Games has set up a loading time standard for small games based on different model grades.