Activity Marketing Plan Template 1

Activity Purpose:

1, Christmas and New Year's Day are approaching, which is the peak season for cosmetics sales, this activity can increase daily sales and promote the overall sales of the store.

2, this activity program to the overall sales of the store as a starting point, and strive to increase overall sales.

3, this activity to further enhance the popularity of the xx store in the local will have a greater role in promoting, but also will help the store with other competitors to occupy a more favorable position in the comparison of forces.

4, the event will be conducive to dealers planning the store's brand, is conducive to the fine management of the store.

Activity object:

xx city and the surrounding cosmetic consumers

Activity theme:

welcome double festival pure beauty love move women's heart

Activity mode:

xx cosmetic stores can be used in a chain of several stores linked promotional methods to four lines as the activities of the orderly development of the model.

Specific links:

A, to meet the two festivals as the main line, to the pure beauty of the love of women's hearts, Christmas and New Year's Day to send a dazzling gift of the theme of the first line, highlighting the overall characteristics of the pure beauty of the cosmetic store, it is recommended that the printing of the pure beauty of the people's savings card, as long as the store consumption of 48 yuan of customers can be presented with the card to become a member of the store, and at the same time to obtain a beautiful gift, so that the savings card can be Establish a long-term relationship between your store and customers, and to a certain extent to build the image of the pure beauty cosmetics store. This card can be used to offset cash according to the customer's consumption.

B, to "meet the double coupon in my" as the theme of two promotional models

(1) 68 yuan + 1 yuan = 168 yuan

shopping full of 68 yuan + 1 yuan to send the value of 100 yuan of products (this product to the manufacturers or agents of free distribution of the product is based on increasing the stimulation)

(2) 200 yuan + 1 yuan to send the value of 100 yuan products (this product to the manufacturers or agents of free distribution of the product is based on increasing the stimulation)

(2) 200 yuan = 400 yuan complimentary vouchers

Shopping full of 200 yuan complimentary vouchers worth a total of 200 yuan

(This voucher to buy the designated products, in the purchase of the designated products can be offset against the use of cash, you can choose to dispose of the product is mainly)

A, to buy and give away as the second line, highlighting the Pure Beauty Cosmetics store for the support and care of the customer Friends of the true love back to the interests of consumers to attract consumers into the store shopping.

The main brand gift to buy 28 to send 8 yuan, buy 98 to send 18 yuan.

B, to the brand's independent gift for the third line, each brand can be based on their own conditions to present a gift program, so that you can consolidate the brand's old customers, but also to attract some new customers, but need to pay attention to is to try to make the strength of the brand's gift to achieve a dynamic balance, so as to maintain the momentum of the multi-brand flush, for the maintenance of the brand's long-term survival has an important role and significance.

(3) to determine the degree of stimulation: the promotion to be successful, we must make the activity stimulating, can stimulate

target object participation. The higher the degree of stimulation, the greater the response to promote sales, but there is also a diminishing marginal effect of this stimulus. Therefore, according to promotional practices must be analyzed and summarized, and combined with the objective market environment to determine the appropriate level of stimulation and the corresponding cost investment.

Activity time and place:

December 30th to January 4th.

Advertising with the way:

A successful promotional activities, need a full range of advertising. What kind of advertisement creativity and expression method is chosen, what kind of coal body hype is chosen, all these mean different audience arrival rate and cost investment.

According to this activity, it is recommended that dealers print DM color pages, A4 size, double-sided four-color copper plate is appropriate. DM color pages should be beautifully designed to attract the attention of consumers.

At the same time, it is recommended that the store in the store will participate in the activities of the products, and gifts to consumers to do the image of the head of the product, and in the appropriate place to place the brand's X-stand, the best balloon, small pendants and other decorative space in the store for the event to create a warm and festive shopping atmosphere, from the consumer psychology to stimulate the consumer's desire to buy.

Pre-preparation:

(1) staffing arrangements: to "everyone has something to do, everything has someone to manage", each link is considered clearly, no blank spots, there is no crossroads, otherwise it will be out of trouble, lose sight of the other.

(2) material preparation: the activities required for the giveaways, coupons, samples, trial packages, lottery supplies and other supplies to be prepared properly, with a list of lists, according to the single prepared to ensure that complete, otherwise it will inevitably lead to the scene of the hustle and bustle.

(3) program experiments: This program is based on experience, so it is necessary to conduct experiments to determine whether the choice of promotional tools is correct, whether the degree of stimulation is appropriate, whether the existing path is ideal.

Medium-term operation

The main elements of the medium-term operation are activity discipline and site control.

Discipline is a guarantee of combat effectiveness and a prerequisite for the perfect execution of the program. In the program on the participants in all aspects of the discipline to make detailed provisions.

Site control is mainly to arrange the various links clearly, so that busy but not chaotic, organized. At the same time, in the implementation process, should be timely on the promotional scope, intensity, amount and focus of the adjustment, to maintain control of the promotional program.

Post-period continuation:

In view of the success of other boutiques, it is recommended that Ms. Wang put more effort in developing members, as the number of members can play a vital role in the development of your store.

Activities to achieve sales:

According to 40% of the profit point calculation, the activities of the sales volume should be more than 40,000 yuan, then the profit of about 15,000 yuan, the above activities program should be invested in the ratio of 30-40% of the amount of profit.

Accident prevention:

Every event may be unexpected. For example, weather changes lead to promotional activities can not be carried out, the interference of the city and other government departments can not continue, so it is necessary to make the necessary preparations for a variety of possible accidents in terms of human, material and financial resources.

Effect prediction:

Predict what kind of effect this activity will achieve, in order to facilitate the end of the activity and the actual situation to compare, from the degree of stimulation, promotional timing, promotional media and so on, to summarize the success of the experience and failure of the lessons learned.

If all the components work well together, the campaign should be able to achieve the intended sales.

Activity marketing plan template 2

Singles carnival, lovers should be more carnival

Activity theme: "let the single dog envy and jealousy hate" sweet gift packages, multiple luxury gifts, hot first.

November 11, single carnival day.

Soft like water, good times like a dream, overflowing love, destined for this life.

In this carnival days

What to send a gift to his (her) beloved?

Take a photo album that is exclusive to you,

to record the sweetness and romance that belongs to you

uniquely.

Wedding photo series and photo series can participate in this promotion, the first 77 people can get xxx discount

Activity time: xx November 11, limited to the first 77 orders, enjoy the privilege of this offer!

Activity Location: xx Wedding Photography Company

Description: Activity sets and gifts can be selected according to the operation of the studio to change

First, the purpose of the activity

Double 11 is the festival of the past years of e-commerce must contend with the activities and publicity efforts, participation in the categories of the brand's more than the form of activities are the most abundant annual. As an offline entity mall, we need to seize the concept of double 11 - shopping spree, in the middle of November when the temperature drops to carry out winter clothing promotions. In the activity strength, marketing methods and field experience to be more different from e-commerce, so as to highlight the characteristics. The activities are integrated from department stores, supermarkets and restaurants, theaters, online micro-store and other businesses. To give customers a unique seductive shopping carnival experience.

Second, the event time

November 7 to 11

Third, the content of the event

Discount promotions:

1, double 11 clothes wearing away: fall and winter department stores full of 500 yuan minus 200 yuan.

2, double 11 beauty at your disposal: cosmetics (xx) full of 400 yuan off 80 yuan. Double 11 super skincare sets up to 70% off!

O2O (online and offline interaction), 100,000 discount coupons in advance!

1, 100,000 credit coupons free crazy grab! The department store discount after the full amount of reduction, as low as 70% off!

Fourth, the details of the activities

1) November 1 to 10, the official WeChat officially online grab coupon activities. Customers only need to pay attention to the official WeChat click on the grab coupon page, you can choose 30 brands of discount gift certificates, double-click on the coupon (each coupon automatically generated discount code).

2) Each person is limited to 10 coupons per brand.

3) On the day of Double 11, customers can enjoy discounts of 50 RMB, 30 RMB and 20 RMB off the corresponding brands with the discount code on the coupon.

4) Only one discount coupon can be used for a single ticket.

Note: The starting point of the discount coupon should be based on the actual unit price of each brand, and the amount of the discount will be borne by the supplier and the shopping mall in accordance with different ratios. This activity is mainly to attract online customers to the store.

2, x silk reverse white rich beauty, complete victory over the rich handsome! 0.11 yuan, 1.1 yuan, 11 yuan, 110 yuan hot grab super single product!

November 7 to 11, every day 11 single product, only 0.11 yuan, 1.1 yuan, 11 yuan, 110 yuan can be grabbed. Each item is limited, while stocks last. Micro-store online payment can be successful seconds!

Single product suggestions: 0.11 yuan xxx),

1.1 yuan (supermarket environmentally friendly cutlery box, handkerchief paper / strips, potato chips set, priced at about 5 yuan)

11 yuan (comfortable bath towels, Han Hou mask 2-piece set, fabric furniture cute rabbit, priced at about 30 yuan)

110 yuan (comfortable quilt, the pair of pillows, priced at about 250 yuan)

Remarks: The estimated cost is $1300. (Food and beverage coupons for merchants to sponsor)

Category marketing: double 11 as the mall's November large-scale promotions, the whole category are to carry out activities (discounts or gifts). It is recommended that men's clothing, women's clothing, footwear, cosmetics, boutique, bedding, children's clothing should be representative of the brand or highlights of discounts to participate in the event. The following four categories: single product need to highlight the display, in the channel light box piece and counter guidelines need to increase with and warm recommendation.

1) winter models of clothing (thick models, coats)

2) fall and winter accessories (scarves, hats)

3) bedding winter quilt

4) supermarket winter hot pot festival singles

VIP marketing

VIP recruitment: shopping malls can be free of charge for consumption of up to 500 yuan in a single day to apply for a VIP card, a single day consumption of up to 5000 yuan can be upgraded to diamond card. 5000 yuan can be upgraded to diamond card.

1, Double 11 - VIP customers free delivery: Double 11 day to the store, you can get a cup of designated hot drinks in xx Sweetheart Drinks. (Opening sponsorship, no cost)

2, double 11-VIP customers free to play: diamond card VIP card can take children to xx amusement park free play once.

Cultural marketing:

1, double 11, naked immediately go!

Location: 1st floor radio station

2) Single men and women can register to participate in the "heartbeat to touch" activities. Single men and women will randomly form different "hypothetical situations "**** with the couple to participate in interactive activities. The first thing you need to do is to get your hands on a new pair of shoes or boots.

Registration location: the second floor of the small stage area

Note: Activity specific operating rules and project rules are attached.

2, double 11, single lover field - bachelor go up (4F theater bachelor's day special activities)

Single men and women can go to the front desk to buy single noble exclusive tickets, girls can enjoy 60% off tickets. Boys can get a rose for purchasing tickets (for gifting to neighboring girls). Seats are randomly assigned to men and women.

Activity time: November 11

Activity location: the movie 1, 3 hall (details to the specific viewing time of the field shall prevail

The atmosphere of the layout:

1, the main exhibition area at the entrance / each floor categories of the exhibition area:

fashionable winter comprehensive exhibition area, along the popular elements of fall and winter. During the event to increase the exhibition area in the Hanukkah simulation dialog logo.

For example: Hanukkah to xx mall = x silk reversal white rich beauty and other distinctive signs.

Note: The department store women's and men's department is responsible for the display team to coordinate.

2, counter and each floor escalator, elevator entrance: light box piece, vertical POP frame.

Cost budget (略)

Note: Please refer to the logo in the mall for details of the event.

Activity marketing plan template 3

For most of the activities agents or product distributors, are more confused, and even did not recognize the importance of opening an event mobilization; and for home building materials agents (distributors), in the increasingly competitive market competition, can only be achieved by constantly doing in the large-scale Holiday activities and publicity, but how to break through to win the hearts of consumers is an important issue that needs to be resolved, so for our sales staff, how to maintain a good state of mind and the implementation of activities is the key to the key, then for the activities and mobilization will be able to put the sales staff to the front of the "pull" an important link. The important part of a step forward.

So for agents or dealers, how to do more effective mobilization of activities, mobilization of activities will focus on and focus on mastering the point of where it is? The following is to accommodate building materials home through a number of combat summarized some of the key factors.

Key point one: program explanation

1) focus 1: the development of a convincing program

The development of promotional activities program for the whole activity is very important, it is leading the promotional activities of the pointer, but also differentiated from the competitors of the ace, for the implementation of the program for the sales staff, the program can be implemented to a large extent to attract them to be able to implement the program, so in the activities of the program, we will be able to implement the program. Program of a major driving force, so in the early stage of preparation for the event, our management team (agents, operators, direct managers, store managers, etc.) must develop a perfect and feasible program, in order to allow sales staff to firm confidence in the event.

2) Focus 2: program highlights, activities have new ideas

Nowadays, the market is highly competitive, all the home building materials industry promotional programs are very similar, for the sales staff (especially industry immersed in many years of sales staff) does not seem to have too much of a sense of freshness, in layman's terms, a thousand different soups and promotional programs have been unable to stimulate the enthusiasm for the activities, so in the development of the whole program, activity highlights. Develop the entire program, the highlights of the activities must first be able to attract the attention of sales staff; secondly, the difference between competitors, so that consumers to do a refreshing, which is also a key element of the success of the activities, for example: competitors giveaway is soybean oil, we can send red wine such an innovative way to broaden the program horizons of the highlights, not only for the sales staff, for the implementation of the entire event has great benefits.

3) Focus 3: program explanation focus on skills and methods, interactive participation, timely and effective.

In the program, the speaker (trader or direct manager) in the program after the explanation, we also have to carry out the policies and tactics corresponding to the event to rehearse, some managers believe that this link is not necessary, they told me: "Our salesmen are old salesmen, what battle have not seen, these are completely unneeded, they have their own routines?" However, we know that in the big event, the flow of people, high mobility, the event itself for the sales staff is a great opportunity to improve their performance; but if the preparation is not enough, often with a "quick success" mentality will make the sales staff in the sales link in the deformation of the words, it is difficult to seize the customer to let him one-time The next order, but also affect the sales staff mentality.

Therefore, the rehearsal and preparation beforehand is very important. In the mobilization, we let the sales staff group exercise, a play shopping guide, a play customer, let the management do the review, for the problems beforehand we can practice and think, then in the actual activities we can be well prepared, easy to go.

Key point two: goal-setting - target decomposition, accurate in place

1) focus 1: decomposition of the pressure target to have skills and methods

For a promotional activities, especially large-scale promotional activities and promotional activities for major holidays, the sales staff asked to carry the pressure Is very heavy, not only in the market, but also a long time "fierce battle", so in the activities of the mobilization meeting we asked the control staff to design a complete and detailed task breakdown table; first of all, to develop a good general objective of the activity, and again to develop a good sales task for each person; through a task breakdown table layer by layer to promote the details, and finally in the target Breakdown of the link we guide our sales staff through the rhetoric to report our predetermined goals, then we will "break down" the sales staff for the target task pressure, so that they can easily on the battlefield.

2) focus 2: let the team accept the goal

Determine the overall goal and give the sales staff to formulate phased goals, our control staff to do is to let the whole team to accept the goal. We break down the goal layer by layer into a small goal, which requires the facilitator in the mobilization of the Council has the ability to control the scene and negotiation skills, after the completion of each stage will gradually enhance the confidence of the sales staff, which is very important.

3) Focus 3: Motivate the team to accept the goal

In the mobilization meeting, in addition to the development of the goal, more importantly, through the material as well as spiritual incentives to motivate the team. We found that purely spiritual incentives for some senior sales staff does not seem to have much effect; therefore, we can consider the scene directly to take cash incentives: first take the bonus to the sprint sales staff, so that both the stimulation of the sales staff, but also to give them a certain amount of pressure; control staff must be flexible different incentives, do not use "this year used, next year another form of". Next year, another form of "way, should change the thinking, both from the team atmosphere, or in the means to make a breakthrough.

Activity marketing plan template 4

First, time:

X month 1 - 26 month 20

Second, 2 annual goal:

1, complete the construction of the brand website (revamp).

2, to complete the diagnosis of the site, optimization, enhance the site user experience, convenient operation and promotion.

3, integration of various network promotion methods. Combined with the social hotspots, the use of differentiated communication channels to avoid head-on conflict with competitors. Continuously increase the coverage of network publicity, enhance the positive image of the brand, and provide support for the strategic direction of the department.

4, control network promotion costs, to achieve precision marketing, increase the proportion of non-paid advertising clicks on the site.

5, to complete the brand news coverage of more than 25 industry websites more than 10, reported more than 15 industry websites more than 8, community forums brand postings more than 30,000 people viewed 15, viewed more than 5,000 postings 35, streaming more than 1,000 people postings 100.

6, the realization of the website visits to reach 400,000 people, industry forums, community postings viewed 1.2 million people, branded soft industry website reproduced more than 400 times.

7, the installation of online monitoring code, website traffic and other data for effective monitoring, analysis, optimization. Realize in the industry to talk about the average daily visits to the website in the season is greater than 800 people, the average daily visits to the website in the peak season of the industry is greater than 1,200 people, and tracking statistics on the conversion rate of network customers.

Third, 2 degrees of specific work schedule:

My department network promotion will be divided into four stages (10 days for a stage)

The first stage: June 1 - June 10

1, complete the brand website production (revamping), integration of relevant content and add the completion.

2, the site fully optimized, focusing on search engine optimization (Phase I), to achieve our main "keyword" search natural rankings in the forefront.

3, analyze the netizen search habits, for paid search screening suitable for my department at different stages of the promotion of keywords, and the integration of related publicity and promotional content.

4, with the annual strategic direction of the enterprise, select the influential brand news network publicity platform, and develop brand soft content annual program.

5, screening out the more influential 20 forum community platforms, and forum posting hype to develop annual programs.

6, weekly follow-up paid advertising, brand news releases, save write postings and publish forum communities and other ways to promote publicity.

7, organize and collect potential customers, competitors and other information, and is responsible for following up to clean up network infringement and brand negative reports.

8, the development of network media free cooperation platform, and enrich and improve the content of the relevant column.

9, the completion of the website visits 60,000 people, forum posting 200, the number of visitors 15 million, brand news reports more than 60, to achieve a comprehensive ranking of 900,000 within the network, PR value to maintain 4, the site bounce rate of less than 30%, the site conversion rate of more than 1%

10, a weekly summary of the Department of the network promotion, mainly for the effectiveness of the analysis and evaluation, and the development of related optimization proposals. Optimization of the proposed program.

Phase II: June 10 - June 20

1, focusing on search engine optimization of the site (second phase), to achieve our main "keywords" in the search engine at the forefront.

2, according to the brand news and forum posting annual planning, integration of related news and weekly save write posting, and complete the release of the network media, update and so on.

3, for the company's activities, the production of network publicity topics, increase network publicity.

4, adjustment, optimization of paid advertising.

5, organize and collect potential customer information, analyze competitor information, and is responsible for following up to clean up network infringement and brand negative reports.

6, the development of network media free cooperation platform, and enrich and improve the content of the relevant columns.

7, the implementation of the company's arrangements for other matters.

8, the completion of the site visits 90,000 people, 200 forum postings, the number of visitors 250,000 people, more than 80 brand news reports, to achieve a comprehensive ranking of the site in the 700,000, the PR value remains at 4, the site bounce rate of less than 25%, the site conversion rate is higher than 1%.

9, the end of the week, mainly for the department of network promotion effect of analysis and evaluation, and develop relevant optimization programs.

Phase III: June 20 - June 30

1, according to the annual planning of brand news and forum postings, integration of related news and weekly saving postings, and complete the release of various online media, updates and other work.

2, for the company's activities, the production of network publicity topics, increase network publicity.

3, adjustment, optimization of paid advertising.

4, organize and collect potential customer information, analyze competitor information, and is responsible for following up to clean up network infringement and brand negative reports.

5, the development of network media free cooperation platform, and enrich and improve the content of the relevant columns.

6, the implementation of the company's arrangements for other temporary affairs.

7, the completion of the site visits 110,000 people, 200 forum postings, the number of visitors 350,000 people, more than 80 brand news reports, to achieve a comprehensive ranking of the site in the 500,000, the pr value upgraded to 5, the site bounce rate of less than 22%, the site conversion rate is higher than 1%.

8, the end of the week, mainly for the enterprise network promotion effect of analysis and evaluation, and develop relevant optimization program.

Phase IV: July 1 - July 20

1, according to the annual planning of brand news and forum postings, integration of related news and weekly saving postings, and complete the release of the network media, updates and other work.

2, for the company's activities, the production of network publicity topics, increase network publicity.

3, adjustment, optimization of paid advertising.

4, organize and collect potential customer information, analyze competitor information, and is responsible for following up to clean up network infringement and brand negative reports.

5, the development of network media free cooperation platform, and enrich and improve the content of the relevant columns.

6, the implementation of the company's arrangements for other temporary affairs.

7, to complete the comparison, analysis and summary of competitors' network promotion.

8, to complete the site visits of 130,000 people, forum posting 200, the number of visitors 450,000 people, more than 120 brand news reports, to achieve the site alexa comprehensive ranking of 300,000, pr value upgrade to 6, the site bounce rate of less than 20%, the site conversion rate is higher than 1%.

9, weekly closing, and for the next year to develop a network promotion plan.

Fourth, the plan to invest in the network amount:

Baidu is expected to: X yuan

google is expected to: X yuan

Search engine keyword optimization: X yuan

Brand news release is expected to: X yuan

Website construction costs: X yuan

Chinese station domestic dual-line virtual server space costs: X yuan

Other:

Total **** expected: X yuan

Specific arrangements are as follows:

Industry talk season:

Search engine costs

Baidu budget X yuan / day

google budget X yuan / day

Estimated: X yuan

Portal, industry websites Soft article release

Each site published once the price of X yuan / article

2 months is expected: X yuan

Industry season:

Baidu budget: X yuan / day

google budget X yuan / day

Estimated: X yuan

Portal, industry website soft article release costs

Each website to publish once the price of X yuan / article

2 months is expected: X yuan

Event marketing plan template 5

Activity 1:

Opening ceremony.

Rules:

1, by the host or DJ announced the beginning of the holiday extravaganza carnival, and drive the scene atmosphere.

2, by the stage DJ to adjust the volume of cheerful music (from low to high, in order to mobilize the passion of the guests)

3, but also by the host or DJ to inform the guests: male friends will be the protagonist of the evening, President Lyndon Johnson finally signed a presidential proclamation in 1966, declaring the third Sunday in June each year for Father's Day, male friends can put down today! the fatigue of work and enjoy raucous music and refreshing wine.

Budget: 5 - 10 minutes.

Event 2:

Drinks promotion.

Rules:

1, by the host or DJ to inform the guests of the festival of the preferential gift drink activities.

2, on-site advertising can write specific content, such as whisky and foreign wine package buy two get one free (in the case of ensuring that profits are not affected can be free-form choice of the form of gift to promote the goods) x, KTV box can be used to consume more than the minimum consumption, had sent beer or snacks to attract customers to visit.

Activity 3:

Riotous music carnival PARTY rules:

1, by the DJ to choose and play Disco music suitable for the joy of the scene in order to drive the atmosphere of the site.

2, play the Disco song selection suitable for the festive atmosphere of the dance music, but also can play some old songs DJ version, such as "glory days", etc., so that the scene can make the men recall the past in the cause of the scene, a sense of warmth, so that it is more endowed with the sense of achievement.

3, in the DJ play the well-known familiar music, can be in the key lyrics of a sudden short burst of volume, so that enthusiastic customers sing the lyrics, to achieve the wonderful effect of sound and sound, so that the scene of the warmth of the atmosphere to reach the extreme point.

Activity 4: holiday lottery gifts (Father's Day special men's products are good) Rules:

1, by the DJ announced the start of the lottery, and informed the customer of the details of the game and the precautions.

2, the DJ can tell the customer attractive gifts, and announced that this day in the field of consumption full of how many customers have the opportunity to win the holiday men's gifts, can also say: I hope that the site of the customer friends actively participate in the opportunity to bring back to their own fathers their own a heart.

3, the gift is mainly composed of razors, alcohol, cigarettes, sunglasses, ties and other men's products.