Looking for entertainment interests to generate traffic and constantly stimulate consumer transactions is the essence of the Internet under the attention consumption economy, but business has never looked so glamorous. With the gradual disappearance of the demographic dividend, the development of consumer Internet has become very mature. Judging from the impact on the national economy, the Internet is still an important national strategy for economic transformation and upgrading. How to create practical value for the whole society through the 5G Internet of Everything is more significant than consuming the Internet.

With the development of consumer internet gradually entering a mature stage, consumption is constantly upgrading, and the development of demand side is also constantly promoting the reform of industrial supply side. It is urgent to move from the 4G consumer Internet to the 5G industrial Internet, and we need to face three mountains: online, intelligent and platform.

C-end consumer internet: economies of scale, price is king

Consumer Internet takes daily life as the application scenario, and its existence value is to provide consumer experience, and the core is how fast it is. It mainly connects people and goods (scene display), people and information (training consultation) and people and people (social shopping guide), and the connection means has developed from PC to mobile terminals such as mobile phones;

B-end industrial internet: value economy, empowerment is king

To break the communication foundation with the company as the main body, in addition to the above-mentioned consumer Internet connection, it is also necessary to connect the Internet of Things machines and equipment, application systems, upstream and downstream enterprises in the supply chain, government departments, relevant organizations, customers and users, and solve the three major problems of difficult customer acquisition, unsatisfactory service and long transaction chain in the traditional mode.

The difference between consumer Internet and industrial Internet is not limited to that the former focuses on the demand side, while the latter focuses on the supply side. The core difference between them leads to the essential difference between them. Three levels of industrial Internet:

Manufacturing field:

Interconnection of production areas within enterprises to realize interconnection of applications and equipment;

Supply chain ecology field:

Supply chain interconnection, through the business interconnection between upstream and downstream enterprises, to achieve a win-win situation between enterprises;

User demand domain:

Through data-based marketing means, products and services are pushed to the right consumers, and consumers' demand preferences are fed back to the production end.

The entry point of industrial Internet: SaaS, S2B, B2B

Management authorization -SaaS service

Directly cut into industries with low information cognition, the early market cultivation cost will be high;

Transaction authorization -S2B platform

It doesn't need the information cognition of the industry, prompting the industry to continuously improve the information cognition and transaction;

Closed-loop transaction -B2B platform

Complete the final closed loop of business flow, transaction flow, capital flow and logistics;

Technology is just a tool, and the core of industrial Internet is digital management ability, which is a composite ability, including old industrial experience and new Internet experience.

Entering the era of 5G Internet of Everything, leveraging the industrial Internet and applying technologies such as big data, cloud computing and artificial intelligence, traditional enterprises can better meet the needs of consumers, organize production more effectively, and realize the circulation and sales of products more quickly. Optimize the organizational structure and improve the overall production efficiency.

Different from the thousand-fold expansion stimulus of the consumer Internet, the strength of the industrial Internet lies in the cultivation of one percent growth benefit, which requires patience, which is doomed to be a "protracted war". By realizing the interconnection of suppliers, customers, equipment, production lines, products and other vertical industry elements. It is the real industrial internet to build comprehensive links across enterprises and regions, such as all factors, all industrial chains, all value chains and all information chains, promote accurate matching between supply and demand, and generate integrated data. At present, it is far from being realized.

Ma Yun once said that the world does not belong to Internet companies, but to companies that make good use of the Internet. Only by using big data, cloud computing, artificial intelligence and other technologies can we achieve the deep integration of traditional industries and the Internet and improve internal efficiency and external service capabilities. Enter the vertical internet track through business model reconstruction, and build an industrial internet ecology to sublimate into a digital economy.

In the era of 5G Internet, the development from consumer Internet to industrial Internet is the only way for China's economic transformation and development. In the future, enterprises must shift from digitalization to platformization, and all traditional businesses are worth doing again. Standing on the cusp of the first year of the "14th Five-Year Plan", the industrial Internet is destined to turn into a dry one again in 20021.