In the era of big data, CRM has gradually been recognized by enterprises and become an important tool for enterprise management.CRM has unparalleled advantages in sales and management, which makes intelligent analysis of data possible with the help of the development trend of big data.

CRM is undoubtedly an effective sales tool for enterprises to make accurate analysis of customer data, improve the level of data analysis, and help enterprises to improve sales performance.

1, statistical reports are intuitively visible

CRM system can be viewed by the team or by staff sales data, including staff lead data analysis, staff customer analysis, staff business opportunity analysis, sales funnel analysis, business opportunity trend analysis.

Sales data is intuitively visible, easy to manage, and managers can clearly see whether the normal tasks of employees are completed on schedule or overdue, which is important for the analysis of employee performance evaluation.

2, customer needs overall grasp

CRM system for external data, such as social media data, purchase history, product trends and the latest releases, etc., and internal data combined to enhance insights.

In some cases, data can reveal what customers want and need, and through data analytics, companies can better understand customer behavior, analyze customer preferences, and target better products and services.

3, sales forecasting more accurate

CRM systems can be sales opportunities in the form of funnel display, intuitively see the number of opportunities that exist at different stages and the expected amount of signing, through a multi-level detailed analysis, to achieve the big data to accurately predict the future time period of the enterprise's sales performance.

Phase-by-phase advancement of the sales process, you can predict the time and node of the transaction, as well as the precise needs of the record, from which you can determine the value of the customer transaction and the possibility of high and low.

In addition, the CRM system data analysis function can be from multiple dimensions, multiple aspects of the enterprise data analysis, so that managers can be derived from the results of the data analysis of the business situation and the characteristics of the main customers, and then make adjustments to the next step in the planning of the enterprise.

Faced with the complexity of a large amount of data, CRM systems embedded BI functions, can analyze the massive amount of data processing, selecting the useful data, to help sales staff understand the needs of customers, for the sales of the gospel.