The importance of product images

1. Consumer perspective and consumer behavior

A simple truth, we must have bought something on a treasure, have seen a variety of buyer show and seller show the strength of the spit, as a consumer's point of view, to see a good-looking, interesting product images, will certainly be substituting for the use of their own, wearing the product when the good picture, with a strong interest to click into the product introduction page to understand the product more carefully, through the understanding of the decision to consume. This strong interest will click into the product introduction page to understand the product more carefully, through the understanding of the decision to consume behavior, so to speak, online sales in the price of similar conditions under the premise of

Selling products is to sell pictures!

●? The same is true on Amazon, when the buyer opens the Amazon home page, see 90% of the picture

Amazon home page a large number of pictures show

●? On the search results page, Amazon's product images also occupy half of the page

Half of Amazon's search results are dominated by images

●? Customers reading habits are always from top to bottom, from left to right, so the importance of the upper left corner is self-evident, and in the Amazon product page, the picture occupies the position of the upper left corner of this "prime real estate"

2.The impact of the picture on the conversion rate

We mentioned above, the small torn chicken once time and again emphasize the importance of traffic, past dry articles including PPC, participation in seconds and other recommendations, including many sellers are now doing the spell home, spell brush, spell Review, some sellers will also go to find Best Sellers Search Term (search conditions) is what;

But sellers friends think about it. These can only be called "traffic", and how to convert these flows into orders is not only is all sellers friends really need to consider things!

Simply put, Amazon is fair, giving each product 9 pictures to display, equivalent to giving each product 9 opportunities to face to face with their own consumers, this time your picture does not have a way to arouse the consumer's desire to buy, then who can blame?

3. What kind of picture conversion rate is low

No comparison is no harm, in order to let you understand the Amazon picture conversion rate of the gap between the high and low, the small tearing chicken with 50 cents of effort to everyone a little bit of collation, so that all sellers friends to see what styles of product pictures conversion rate is low, and why is it low:

(1) The main picture and competitors, especially the best seller is basically the same

best seller's product picture

Can't see any differentiation of the main picture is the most terrible, in the case of product ignorance, the main picture of the same, consumers naturally towards the best seller to click on, after all, people have "high play" symbol

The best seller is the best seller in the world. These products should be selling 7-10 times more than the above products

See? Either there is a way to innovate in the display format or to enhance the sense of immersion in the use of the product, which is a very tricky but effective behavior;

(2) Uploading a small number of product images

Such a small mistake often occurs in the uploading of images of the variants, and of course there are sellers of the parent product who make such a mistake, although I don't deny that there are some who can be the best seller

Would you sheets or covers at least spread out!

Not to mention, Amazon gives you 9 times to upload each product image, those who only upload one or two images, I just want to ask, is your courage given by Jasmine Leung?

What's more, some of the products were originally not good-looking modeling, it is often said that there is no ugly woman only lazy woman, you say ugly, do not know how to dress and make-up, not sold out who can blame?

(3) the picture does not have any light and shadow effect

Light and shadow effect is like we usually use beauty camera to take pictures, the presentation of the photo is indeed there is a gap;

products with light and shadow effect

No light and shadow effect of the product picture

Obviously, there is a light and shadow effect of the product picture will be more than not to come more real, the visual senses more stereoscopic.

4. Good conversion depends on good product images

In addition to the product packaging, parameters of the picture, how to make a product with a soul through the main picture, auxiliary picture is that we should pay attention to sellers in the selection, production, use of pictures, I give two chestnuts to illustrate:

Example 1: Torch lamp

An ordinary yard torch lamp, the main image Due to many restrictions, can only present the original form of the product, in the main picture of the product shape can cause users to click under the interest, better improve the conversion, is to give it a soul;

Auxiliary picture to create a part of the special use of the scene

For example, such a high-pressure beach candlelight dinner

This #1 Best Seller is so to do, put the The function of the product in real life, do not give consumers the space to fantasize, gave consumers a direct answer, and even with other lights to reflect, at the same time, this is also quite a heart, because once the consumer wants to buy this torch, etc., then other lamps and lanterns consumption will inevitably be in this store's products to choose to go with, so the sales of this order will be very considerable;

Example #2: Pet Monitoring

Pet monitoring, we see the title and introduction of the basic will know what it is to do with, but a lot of sellers focus on displaying the product itself, ignoring the real need to capture consumers is to view the state of pets at home, what it is doing, is not bored, there is no destruction, etc., then how to see is that sellers need to care about;

Small Torn Chicken Choose pet monitoring because of small tear chicken have a dog, I myself can feel the significance of this product image for people who have pets, and secondly because this product it is very simple, directly out of the pet monitoring screen map, at a glance, those who are only concerned about how to show how to display the product face is secondary, so the product image selection is also need to think about it, and try to do! Straight to the consumer purpose;

Of course, the ability of the seller can also shoot some application video, including the use of the product teaching as well as the use of video, effective plus points;

Amazon's product introduction video

5. Picture set up the basics

Speaking how to create a product picture, we will talk about some more basic knowledge, details determine success or failure! I hope all my seller friends keep in mind:

1.? Product upload images must be at least 1000 pixels on the longest side, at least 500 pixels on the shortest side, on the longest side, the image shall not exceed 10000 pixels, to meet such a product image in order to buyers browse the product image when the product zoom in the display, view the localization of the product and the details of the product, to be able to effectively increase the sales;

Page display On in compliance with the size of the upload

Mouse on the picture of the zoom display

2.? On the main picture and auxiliary picture, it is recommended that the size of the same, so it will be more beautiful;

3.? The format of the image can be used JPEG , TIFF , GIF, which are available on Amazon, it is recommended to use JPEG format, the upload speed is faster;

4.? The horizontal and vertical ratio of the image is 1:1.3, can be in the Amazon website to achieve the best visual effect;

5. The main picture of the product is best to occupy about 85% of the picture space;

6. The product must be clearly visible in the main picture, need to show the whole product, can not be only part of the or a combination of multiple angles of the picture;

7. The main picture in addition to product LOGO itself is allowed by Amazon, the other places are not allowed to take LOGO and watermark;

8. The main picture must be the physical picture of the product, not illustrations, much less hand-drawn pictures or cartoon pictures;

9. The principle of the main picture, the background must be pure white;

10. For the products that have a variant, the parent and child products have to have the main picture;

Variant sub-products do not forget to put the appropriate main picture

10. underwear, socks and other categories allow the main picture with a model, but the requirements can only use real models, the model can not have non-sale items and must be the front standing figure, can not be the side, the back, a combination of multiple angles, sitting, etc.;

11. Jewelry, bags, shoes, and other categories of the main picture does not belong to the categories that allow the use of Model categories;

12. The main picture of the shoes must be a single shoe photo, preferably the left toe position towards the left picture layout, worn on the feet of the model's picture is best not to appear in the main picture, auxiliary picture can be;

13. Earrings main picture to appear in pairs;

14. Socks single-double sale need to put a single-double the main picture, sets of socks for sale on the main picture can be seen in all sets of socks, but not cardboard;

15. can not contain bare information;

16. small part of the main picture of pretending to decorate the goods is not mandatory must be used on a pure white background, such as four-piece bed sets, mosquito nets, curtains, sofas, wall paintings, lamps, etc., the main picture of these products can be used on a non-pure white background of the situational picture;

Amazon product listings in the seller can add up to 8 auxiliary pictures, the overall requirements and the main picture is almost the same, but the auxiliary picture does not have a pure white background mandatory provisions, auxiliary picture can show more product details, including the product's multi-perspective display and the display of the product's use, or in the main picture did not highlight the characteristics of the product to do to supplement;

Lastly, to remind all the Amazon sellers, for the well-known products, cartoons, film and television. Image (including logo, brand name, design, intellectual property rights, copyright, portrait rights, etc.), without formal authorization, can not be privately stolen, can not have any form of infringement! At the same time to pay attention to the preservation of the original picture information, do not rule out that there will be other sellers in the future malicious complaints about the picture you use there is infringement behavior.