What is big data? Big data is not a bunch of huge and complex data, big data is a method of analyzing and predicting people's intrinsic behavior based on analytics and applying it to business practices. This definition is not necessarily accurate, but it goes some way to helping you understand what big data is and what it brings to our lives.
Just now we mentioned the rise and popularity of smartphones, people's dependence on smartphones is almost impossible to go, this is the degree of dependence on their own important body organs, it seems to be our organs grown out of the day, so that it is difficult to easily cut off. And it is the cell phone in our lives so high frequency, many businessmen are aiming at the smart phone this piece of the market, a smart phone closely related to a variety of apps came into being, and greatly affect our lives.
The apps on the phone are recording our information all the time, our consumption records, our travel records, the food we eat, the clothes we wear, the financial products we buy, and even our physical health, are all recorded in detail on the back of these apps. By analyzing this data, merchants can easily understand our personal asset status, preferences, and health status, so that they can deliver what we are interested in or need in a timely manner.
This is big data, and the future is here. In the future, data may know more about what we need than we do, and we don't have to think about cause and effect, we just need to draw the right conclusions based on the correlation of the data.