In 2019, the biggest change for e-commerce merchants should be the E-commerce Law.

The "E-commerce Law" will be implemented on January 1, 2019, which is of great significance to the majority of e-commerce businesses. It may be a great benefit to consumers, but what impact and changes will it bring to early-stage entrepreneurs of micro-business and e-commerce?

You may have recently seen a picture of the business license registered for the first Taobao store in the country. We also found out through the country’s official website that this store has indeed registered as an industrial and commercial entity as an online store. After the e-commerce law comes into effect, the Taobao platform will definitely announce our authoritative registration process, and those who have not registered after January 1 will not immediately close the store, and will be given a certain tolerance time to apply for an electronic business license.

First of all, the introduction of the e-commerce law will undoubtedly crack down on many unformed and immature amateur e-commerce sellers. The law will force merchants to truly provide high-quality products and services and weaken hype and false marketing!

This is the inevitable way to standardize the entire chaotic e-commerce market environment. With the introduction of the e-commerce law, it indicates that the era of "barbaric growth of e-commerce" is coming to an end. In the future, if you want to be an e-commerce business, you will make money through speculation. The difficulty, cost and risk are increasing.

In the future, if you are engaged in three-nos (products with no production date, no quality certificate, no manufacturer, and unknown origin) products, fake goods, products or services that may infringe on the safety of people and property, or infringe on their For products with intellectual property rights, the fine will be as high as 500,000-2 million!

For e-commerce merchants, special attention should be paid to products that are formal and have complete qualifications. In the next 1-2 years, legally illiterate sellers who do not understand e-commerce laws and advertising laws may be extorted by professional anti-counterfeiters!

The detailed information of the product you are selling does not match the actual product information or is missing and fills in necessary information. For example, if the genuine leather is actually PU, the manufacturer is inconsistent with the actual product received, and unauthorized products are used. Fonts or other people’s pictures use prohibited words restricted by advertising laws! The fines are basically between 200,000 and 2 million. You must pay attention to these, otherwise, you may not make a penny, and it is illegal just after releasing the product~

There are clear regulations on "e-commerce operations" regarding order fraud. Merchants shall not conduct false or misleading commercial promotions, deceive or mislead consumers by fictitious transactions, fabricated user reviews, etc." Next, merchants must be careful. If they continue to use red envelopes, small gifts, etc. to guide consumers or If the swiping hand helps you swipe orders, if he counterattacks and sues you, you may be fined more than 500,000 yuan if the evidence is conclusive!

E-commerce sellers with large transaction volumes need to pay a certain amount of e-commerce tax. What impact will it have on e-commerce merchants? First of all, if you are engaged in self-produced agricultural and sideline products or cottage industry products, you do not need to pay taxes. All other types of products need to be taxed. However, I believe that e-commerce is still in its infancy in China, so the e-commerce tax should not be too high. , or there may be certain support policies and a certain amount of tax-free transactions, so you don’t have to worry too much about this e-commerce tax.

However, regardless of the level of e-commerce taxes, I think it will be difficult to make products with low gross profit margins in the future. The cost and risk of brushing orders and getting good reviews are so high. If you want to rely on brushing orders to sell goods, Just looking for death~ If you don’t change your traditional e-commerce thinking now, you will soon be eliminated. In the era of social e-commerce, future sales must do a good job in social services while improving their own product strength. You must rely on relationships to sell goods.

There is no rule without rules. The e-commerce law will crack down on many amateur and low-end merchants, but when most people are eliminated, the cake that remains will be bigger and bigger. "The 28-year rule + Matthew Effect" The richer the richer! Therefore, as an e-commerce merchant, you still need to view e-commerce laws with a positive attitude. Then, what you see may be an opportunity!